Opinion
Sharp perspectives from voices inside and outside the industry. Op-eds, columns, and expert commentary on where real estate is heading – and where it should be.
How to avoid little white lies
A new report shows the perception of real estate agents as unethical is slowly, and rightly, changing. With that in mind, we thought we'd put some of the most common 'little white lies' real estate agents tell to top coach Claudio Encina, to see what agents can say or do differently to achieve the best results for themselves and their clients.
Tech choices that buy you time: Michael Choi
Technology is fast eroding the geographical boundaries of the traditional agent farm area. Area Specialist founder Michael Choi…
Stepping outside my comfort zone: Leanne Pilkington
Leanne Pilkington is known for being a polished presenter and confident public speaker. But when she challenged herself…
Wasted time, energy and missed opportunities: Manos Findikakis
Early in your real estate career you can be forgiven for not understanding how your business really works.…
Shane Kempton: Positive mental attitude (in three simple steps!)
With our negative thoughts being up to seven times more influential on our state of mind than their…
Off the leash and on the lease – the pros and cons of pets in rentals
COVID-19 has sparked unprecedented demand for furry house mates. In fact, since 2012, more than 50,000 pets were…
Nick Brown: The reality of reviews
A property manager's job is never easy, but what happens when a bad review turns up online? Nick…
Joel Davoren: When is it wrong to focus on bragging rights?
Real estate as an industry is very focused on talking about records, and now more than ever! We…
Manos Findikakis: Leads, leads and more leads
Early in my real estate career, I heard this statement from a good friend & colleague which really…
Imogen Callister: Mastering content curation
Standing out in the social media crowd is essential for your personal and business brand. Imogen Callister takes…
Andrew Cocks: First-home buyers seize the moment
In the past few months, calls for the Reserve Bank to 'do something' about runaway house prices have…
Image of health: How a new model helped group reach new heights
It’s clear there is strong demand from agents keen to create their own success, with our agency team…
Fiona Blayney: Treading a new path
Fiona Blayney reflects on the tumultuous year that was 2020, what she learnt from it and why two…
Travis Williams: ERPs and why you need one in your real estate business
As an agent, your CRM is your lifeblood. It's your phone book, task manager and resource to get…
The value equation: Trish Varker-Miles
It can be difficult to decipher what to post on your social media channels.
Three trends getting results in property management: Tiffany Bowtell
Standing out in a crowded property management marketplace can be hard. Tiffany Bowtell reveals the 'secret formula' that…
Finding strength in adversity: John Knight
There's nothing like a worldwide crisis to test a business's resolve and ability to adapt. John Knight examines…
Project fatigue: Manos Findikakis
April signifies the end of the first quarter of 2021 and the beginning of the next. Many businesses…
The trouble with hiring a rainmaker: Pancho Mehrotra
Pancho Mehrotra explores which personality traits are essential when hiring a rainmaker and how to avoid common blindspots…
Volume is vanity and profit is sanity: Manos Findikakis
In an environment and culture that chases medals, awards and the membership to the 'million-dollar club’, profit often…
D-Day looms for the end of government props: Andrew Cocks
Six months ago, the nation prepared itself to step off the fiscal cliff. Not much liking the rocky…
Mark McLeod: How to earn $900,000 a year within five years
They say real estate is a numbers game, and knowing how to crunch them can see you come…
The gold is in the work that does not pay: Manos Findikakis
When I first got into real estate some 18 years ago, one of the first 'lessons' that was…
Dan Argent: The superpower of specialisation
When you start a new business should you focus on saving money or making money?
Avi Khan: Positivity paves the way for productivity
Successful agencies shouldn't need to talk down the hard-earned reputation of their competitors in a misguided attempt to…
Michelle Bowden: It’s a fine line between persuasion and manipulation
Negotiation is a core facet of real estate and there are many ways to get clients to see…
Three steps to become a source of real estate information – and win business
Right now, buyers and sellers in your local area are searching the interwebs for things like, “What to…
How to achieve $500K gross commission income in your first year
When it comes to real estate sales, individuals are often lured by the prospect and promise of being…
What the best agents do to be the best: Manos Findikakis
As an agency principal and network director, we get to see many high-performing agents, and on the converse…
The real cost of cheap vs affordable CRMs
Bargain hunters. You know the type. The ones who go with the discount agent who’s more than willing…
The art and science of lead generation
Elite sales agents know that the battle to win a vendor's autograph on the sales authority begins well…
Your money lives in your pipeline
Agents often tout the strength of their pipeline, but as Mark McLeod explains, it can reveal a lot…
The Agent vs Office Commission Split: Manos Findikakis
Every agent wants to make more money on their real estate transactions and the debate of the agent…
The opposing challenges of differentiation and automation: Brock Fisher
When your business looks the same from the outside as your competitors, you are failing to establish a…