FRANCHISE NEWSNationalReal Estate News

Top Ray White principal advises The Mentor

Matt Lancashire, the number one selling principal in Ray Whiteโ€™s Queensland network, was humbled to be chosen by businessman Mark Bouris for his new hit reality TV show, The Mentor.

The first of Sevenโ€™s new seven-part reality makeover series The Mentor, which aired last night, centred on a family real estate agency in Moreton Bay.

โ€œI felt humbled that Mark Bouris asked me out of the 12,000 agents in Queensland,โ€ said Mr Lancashire, principal of Ray White New Farm.

โ€œMarkโ€™s got the runs on the board and we really connected too. I was grateful that he asked me to come on his show as I have always respected his business acumen.โ€

Mr Bouris labelled the home-based real estate agency called Ubiquitous Realty as โ€œAustraliaโ€™s worst real estate agentsโ€.

โ€œThey have dreadful marketing materials and no leadership,โ€ Mr Bouris said at the start of the show.

Mr Bouris, best known for four seasons of The Celebrity Apprentice, fronts the new show, cementing Australiaโ€™s love affair with TV makeovers.

The real estate company was named Ubiquitous Realty after 26-year-old daughter Stephanie Lisch, a former teacher, heard it on Sunrise. Mr Bouris ended up rebranding the business to Moreton Bay Real Estate after doing local market research.

The family was struggling after losing โ€˜millionsโ€™ in the global financial market and had only earned $40,000 combined income from their agency in 18 months.

Mr Bouris asked Mr Lancashire to offer advice as one of the country’s leading agents and the top selling principal in Ray White’s Queensland network.

โ€œI would like to pick your brain and get you to share with them some of the things that help you do as well as you do,โ€ Mr Bouris said.

Mr Lancashire told the family that training was crucial for his teams at Ray White New Farm and Spring Hill.

โ€œWe do four training sessions a week. We have a huge amount of training across our businesses as we want our people to be the best that they can possibly be,โ€ Mr Lancashire said.

โ€œYou need to look good, you need to smell good and you need to know everything about your marketplace. We practise our listing presentations, film them and review them.”

Since filming ended nine weeks ago, the Moreton Bay agents have been driving 50 minutes each way twice a week to training sessions with the Ray White New Farm team.

“I have been coaching them almost daily on the phone too. Recently Stephanie was struggling to get a deal together and, after I gave her some advice, she sealed the transaction within 24 hours. I am happy to help and so glad they see major value in our training.”

Mr Bouris reminded the Ubiquitous Realty team that โ€œquality businesses have good training programs to ensure all the participants are skilled enough to do the job”.

Mr Lancashire encouraged the Lisch family to always have empathy and to be proud of every transaction. “I told them that they needed discipline and structure around their roles,โ€ he said.

โ€œAgents need to listen to their clients’ wants and needs, and their objective needs to be your objective.”

The Mentor airs at 9 pm Monday on Seven.

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