The interior design trends millennial prospective homeowners really want

With millennial interest in homeownership sharply increasing, it is vital to maintain up-to-date knowledge of the latest trends, including in interior design.

UK-based home insurer Money investigated which interior design trends have made the biggest impact this year, by analysing google searches and Tik-Tok trends.

In the US, 48 per cent of adults between 18 and 29 use TikTok, according to the Pew Research Centre.

Twenty per cent of adults aged 30 to 49 use the video sharing app. Millennials are categorised as ages 24 to 40 years old (1981 to 1996).

The interior design hashtag has 5.9 billion views on TikTok globally, according to Money.

The modern farmhouse trend tops the charts with 104 million views on TikTok. Google search volumes show a 25 per cent increase in searches from January to June this year.

Mid-Century modern interior design saw 102 million views on TikTok, with a 23 per cent increases in searches within the same timeframe.

Rustic design saw an 18 per cent increase in searches, while vintage design saw a 16 per cent increase.

Modern design, shabby chic, industrial design, urban design and eclectic were also popular among the app’s millennial and Gen-Z audiences.

Rounding off the list of top 10 TikTok trends that have had the biggest impact this year is ‘Art Deco’. Although the trend has amounted to a huge number of views (34 million), the number of those searching for it has dropped by one per cent in the last six months.

Interior design trends on TikTok and corresponding Google search volumes. Source: Money

Interior design isn’t the only housing industry trend on TikTok. Earlier this year, Business Insider reported US-based real estate agents are finding sales by posting on the app, especially amid the pandemic.

The article indicated showing a blend of apartment tour, point-of-view shots and partial conversation is the key to success for agents wanting to use the app, in order to create a connection with viewers.

More businesses and professionals are moving to TikTok to promote their products and services due to the unique algorithmic ‘for you page’, Business Insider indicated.

The algorithm allows content from all accounts to appear in users’ for you page feed, based on their previous interest. Anybody who has previously looked at real estate or interior design content is more likely to see it again in the future, establishing an enthusiastic audience.

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Jessamy Tredinnick

Jessamy Tredinnick was the news journalist for Elite Agent Magazine from June 2021 - October 2021. For current stories, news alerts or pitches, please email