BigData
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Brand Editorial
Big Data and the Future of Prospecting
WE LIVE IN AN AGE OF consumerism, where potential clients have more information about choosing an agent than ever. But it is also true that we can access a whole lot more information that enables us to be smarter at marketing to them. Together with CoreLogic Australia, Elite Agent Magazine gathered an expert panel to share insights as to how…
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Brand Editorial
Digital and Big Data – What Do They Really Mean?
THERE ARE TWO BROAD CONCEPTS which we need to understand to follow what’s occurring in real estate and other industries right now. Samantha McLean of Elite Agent Magazine starts by defining the terms and explaining their significance. ‘DIGITAL’: HOW WE CAN ENGAGE WITH CUSTOMERS ‘Digital’ means different things to different people. For some it’s purely about technology; for others it…
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Brand Editorial
Big Data beyond Australia
THE GLOBAL REAL ESTATE market is just beginning to tap into the power of predictive analytics and other data-driven technology. Overseas markets such as the US are working through the available use cases and expanding into many types of niche solutions. These too provide valuable insights for real estate agencies looking for a new way to get an edge in…
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Brand Editorial
Join the digital revolution and reap the benefits: Lisa Claes
YOU’D BE HARD PRESSED to interact with any major service provider these days without being presented with some kind of digital offering as part of the ‘customer experience’. Lisa Claes explains how to join the digital revolution and reap the benefits for your agency. Whether it’s online shop fronts, downloadable information or mobile apps, digital technology has progressively filtered its…
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Brand Editorial
Creating Value in the Knowledge Economy
Matt Kuperholz is no stranger to all types of data. As PwC’s Chief Data Scientist, he was recently honoured by Malcolm Turnbull and the Australian Chief Scientist as one of 100 knowledge workers shaping the new economy. Matt was formally trained in actuarial science and computer science, and has since honed and expanded his technical skills in these fields with…
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