Pello’s website went live over the Easter weekend with a number of further listings to be added to the site, along with further news of new team members.
The Announcement:
Pello, a new-model premium real estate agency that focuses on market segment mastery in price points and locations, has officially opened its doors.
Founded by leading Sydney real estate agent and high performance business coach Stefon Bertram, Pello launches with agencies in three highly competitive markets in Sydney’s Lower North Shore, Upper North Shore & Northern Suburbs – Mosman, Gladesville and Wahroonga.
Pello’s services include both Property Sales and Property Management. It will commence by offering more than 125 on-market and off-market listings to prospective buyers.
In the past 12 months, Pello’s specialist agents have sold a combined 500 properties north of the Harbour Bridge worth more than $1 billion.
Mr Bertram said Pello’s unique operating system is built around market segment expertise, a high-performance culture and customised in-house technology.
‘Pello offers a new approach for vendors where each member of our team is a dedicated expert in a specific price and lifestyle segment,’ said Pello’s Group CEO Stefon Bertram.
‘Our agents maintain a disciplined local focus in their price range and become a specialist, rather than spreading themselves thin across multiple price ranges and property types.
‘This is a clear point of difference from the dominant industry model of multiple agents or teams with multiple leaders (EBU’s) within the same agency competing across various price points.
‘By mastering and dealing exclusively in one price segment, Pello agents have the expertise and intimate knowledge needed to achieve outstanding sales results for all clients.
‘We believe this targeted system will help us stand out in a crowded market by offering the specialisation and mastery that both our clients and teams deserve,’ Mr Bertram said.
All Pello agents are backed by the group’s Peloton System & Mastery Coaching, with in- house technology driving Accountability, Workflow & Future Data. This includes a single, high-performing support team in each office.
Mr Bertram said while the short-term focus was firmly on building strong client relationships and a great business in Pello’s inaugural locations, the long-term goal is to establish 20 Pello agencies in premium real estate markets across Australia.
