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REA’s new COVID-19 features and support recapped

REA Group has announced a raft of new features to assist agents as they navigate the COVID-19 landscape and this week they moved to clarify what is currently available along with ongoing support measures.

Noting the situation continues to evolve, REA CEO Owen Wilson last week said the focus is clear:

  • to provide customers with ongoing flexible support measures
  • to launch new features and services to provide Australians with the ability to buy, sell and rent
  • and to ensure property seekers are kept well informed with regular insights into the property market.

Mr Wilson said in the spirit of true partnership, REA is continuing to help customers by introducing ongoing support measures.

He also announced discounted Flexi and Standard realestate.com.au subscription costs from 1 April through to 31 July. This is in addition to support previously announced which includes measures to provide customers and their vendors with confidence they need in these times of uncertainty.

REA is encouraging its customers to contact their Account Manager to learn more about support available during this time.

A dedicated COVID-19 Customer Hub also launched on the realestate.com.au Agent Marketing Centre late last week.

This Hub houses the latest insights, tools and resources to support real estate businesses throughout the COVID-19 crisis and includes regular property sector updates from Economists Nerida Conisbee and Cameron Kusher.

In continuing to explore new ways to connect agents and property managers with buyers and renters, two weeks ago, realestate.com.au launched Digital Inspections and just last Friday launched an Online Auctions feature.

Over 30,000 Digital Inspections have been loaded across Buy and Rent listings on realestate.com.au since the feature launched.

Stephen Fitzsimon of Melbourne Real Estate has one of the most popular Digital Inspections on his listing at 402/1 John Street South Melbourne. He said MRE has been using digital walk-thru marketing tours for rental listings since 2012 and that there’s no doubt video will help.

“Videos on rental listings help put your property on a potential tenant’s shortlist. It’s absolutely critical to have a Digital Inspection on your listing, now more than ever,” Stephen said.

“You don’t know if a tenant is going to like a property or not before they attend an inspection and video helps solve that problem. It allows you to showcase features of a property and saves time for both the property manager and the tenant.”

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