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@realty steps in to new headquarters

National real estate industry network @realty is gearing up for its next phase of growth,  making the move to its new headquarters in Gold Coast corporate tower 50 Cavill Avenue in Surfers Paradise.

Established on the Gold Coast by father and son duo, James and JJ Taylor, the company’s CEO and director respectively, the network now comprises a head office of 33 staff and more than 550 agents.

Last financial year, @realty turned over more than $1 billion in property sales, an almost 25 per cent increase on the previous financial year.

@realty CEO James Taylor said the group remained on a strong growth trajectory.

“The way people search for real estate has changed dramatically in the last decade and we envisioned @realty to meet those changing expectations,” he said.

“While we have always been digitally focused, we made the decision to bring software development in-house to enable us to continue to innovate, be nimble and offer an expanding tool-kit to agents and customers to keep ahead of the game.”

@realty has appointed 20 people to the software development team, who are finalising the design of a new client portal, which is due to launch early next year and once again redefine how customers receive updates on sales campaigns.

“The portal is designed to enhance the personal communication and face-to-face meetings they have with their agent, not to replace it. It will allow customers to see real-time updates on how the sales campaign is performing, so there will be full transparency,” said Mr Taylor.

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