Coronavirus has accelerated the release of @realty’s new OASIS structure – an agency platform which could be a financial lifeline for smaller agencies and independents struggling in the current environment.
OASIS – which stands for Online Agency Support and Integrated Systems -allows boutique real estate agencies and sole operators to access @realty’s national database and administrative services, while still operating under their own brand.
The software provides a gateway to @realty’s CRM, access to administrative services including trust accounting, graphic design, electronic forms and marketing support, as well as cover under @realty’s professional indemnity and public liability insurance.
Agents will also have access to hundreds of hours of free professional training through @realty Academy.
@realty Managing Director JJ Taylor said OASIS effectively opened the doors to the business, so other brands could come on board and have the firepower of a national agency at their fingertips, while continuing to work under their own banner.
“Importantly, it provides agents with instant access to an array of income streams, including finance and conveyancing, @realty’s revenue sharing model and property management, with the ability to own rent rolls,” he said.
“Vendors and buyers won’t see any change, but it will make a huge difference to those struggling with the cost of operating a small agency or working as a solo agent, because they simply don’t have the economy of scale we do.
“Access to the CRM, software tools, administrative support, reduced marketing costs, insurance and our academy through OASIS is $250 per month, This represents significant savings in their day to day operations and overheads per month for an independent agency utilising similar services.
“The best part of this opportunity, aside from potentially saving thousands, is that agents still have complete freedom to run their business as they wish. They can work when they want, where they want and however they want – with full support from our Australian-based head office team.”
Mr Taylor said @realty’s investment in technology and custom software had helped the company remain resilient in recent months.
“There’s no doubt we are experiencing challenging market conditions, but we have always been proud of our ability to innovate, and that is what has allowed us to continue with a ‘business as usual approach’,” he said.
“OASIS is the latest addition to our structure, providing another option agents have in the way they want to operate.
“Our suite of software also includes digital proposals, action plans, mass email and Click2Buy, an online real estate auction platform, which has been incredibly popular in recent weeks.
“We’ve also made good use of virtual tours to showcase homes and social media marketing tools to take advantage of the increase in that space.
“I think people have adapted quite quickly to using technology to buy and sell real estate and having this software as part of our tool kit is going to be a huge benefit as we embrace new ways of operating as a result of the pandemic.
“I think we are emerging from this smarter and more efficient than ever before, and while there is a road to recovery, it’s going to be easier if we are able to be innovative and adapt to new situations.”