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@Realty heads north to complete national expansion

Real estate network @realty has completed its national expansion in Australia with its latest move taking the company to the Northern Territory.

The company will continue to grow in regional, rural and metro areas throughout Australia as well as opening in New Zealand at the beginning of 2020.

@realty, which was established on the Gold Coast just over five years ago, has sold over $1.5 billion in real estate over the financial year, and boasts almost 600 agents across Australia who are connected via the @realty’s cutting-edge, custom software.

Dan Campbell and John Simpson are among the first to join the @realty ranks in the Northern Territory.

Mr Campbell says the introduction of @realty will be welcome news for Territory home owners affected by the downturn in the market.

“It’s no secret that we are in a depressed market at the moment, and there are people who want to sell and downsize but are finding it difficult to do so because of the high cost of advertising and agent commission fees,” he said.

“Because @realty allows its agents to act independently, I’m able to negotiate commission to make sure it’s a fair outcome for both parties and, unlike most franchises, @realty gives sellers the ability to customise their advertising to save money.

“@realty agents use a nation-wide database to find buyers so it’s like having 600-plus agents working for you when you sign with a local @arealty agent.

Mr Simpson says coming on board with @realty will allow him to take a client-first approach to his work.

“It’s different to working with a franchise where there are targets that need to be met, and restrictions on where you can work. This time I’ll be able to decide what works best for the client and create a plan around that,” he said.

“I think people underestimate Darwin. We are in a down phase at the moment but if you buy wisely to take advantage of the current low interest rates and prices, there’s potential for growth on the horizon.

“We also have some of the highest rental yields in the country, so it’s a good time for investors to think about picking up a property.”

@realty director James Taylor says now is the right time for the company to make its first foray in to the Northern Territory market.

“We are bringing a fresh approach to real estate to the Northern Territory. Our agents have the freedom to run their real estate program as they see fit, rather than adhering to a one size fits all franchise model,” he said.

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