The Index looks at the top brands for word of mouth among Aussie millennials, with realestate.com.au’s experiences and video-led content across web and social resonating with the country’s largest and most technology savvy generation.
From 2016 to 2017, realestate.com.au jumped 13 points on the index to be ranked the top brand improver among Australia’s millennial generation, aged 18 to 34 years old.
Libby Minogue, realestate.com.au Executive General Manager – Media, commented: “realestate.com.au is clearly capturing the attention of millennials, who are far and away the most tech savvy and highly engaged generation.
“With more than a million people a day visiting realestate.com.au, we understand consumers’ property needs better than anyone, from millennials through to investors.
“Finding the perfect home is one of the most important things we do in our lives. Our focus is on providing an experience which has a positive influence on someone’s property journey, whether that’s looking for somewhere to buy, to rent, or even looking for inspiration to create their dream space.
“In the past 12 months we’ve improved personalisation across web and app, launched a fully integrated home loans experience, and re-imagined our digital content across news and lifestyle by focusing on rich video-led content.
“Our realestate.com.au app recently passed an incredible seven million downloads across iOS and Android, and with twice the launches of any other property app, it is now the clear #1.
“This ranking clearly demonstrates that realestate.com.au is helping Australians, and in particular millennials, find a place to call their own,” Ms Minogue said.
