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Real Estate Bookings and REX Software announce integration

Real Estate Bookings have announced another CRM integration, this time with REX Software, allowing real estate agencies to synchronise contacts and leads from a variety of sources.

These sources include capturing buyer/tenant enquiry from a range of online channels including things like Facebook/Instagram, property websites and real estate portals, while the Real Estate Bookings Open Home app also records attendees at the open home. These contacts can now be synched directly to the REX Software platform, meaning no lost leads, better data insights and effortlessly supplying new opportunities into the REX Software platform.

Alex Babkov, CTO at REX Software, said: “REX Software is an open CRM platform and willing to integrate with 3rd party platforms where there are mutual benefits and value for our clients. Populating in-the-market buyers into the CRM is key to provide accurate vendor reporting, buyer follows up processes and other REX Software platform functions”.

Greg McCutcheon, CEO at Real Estate Bookings, said the integration allows REX Software clients to leverage inbound marketing.

“In an online Real Estate market the ability to engage with prospective clients is important. Our industry leading technology combined with powerful REX Software CRM platform is a great addition to the client’s software toolkit,” Mr McCutcheon said.

This integration between Real Estate Bookings and REX Software is now live.

Real Estate Bookings provides marketing automation software and digital marketing and believe their clients save a between 4-6 hours per day in admin and generate 20% more listings.

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