REA Group is empowering its customers with more supply and demand data than ever before following the expansion of realestate.com.auโs CMA this week.
The launch of the new CMA Market Insights feature, within the Connect product, will provide agents with unique supply and demand data to help place them in the best position when prospecting.
REA Group General Manager Residential, Simon Hope, said the comprehensive data provided through Market Insight would see REAโs customers cement themselves as leading experts in their local areas.
โThe features within Connect are all designed to enable our customers to win more listings with less effort,” Mr Hope said.
“Customers already have access to millions of sold and on-market listings through realestate.com.auโs CMA and this weekโs launch takes this to the next level.
โMore than 13.2 million people visited realestate.com.au in October and Market Insights offers the most comprehensive supply and demand data powered by Australiaโs largest pool of property seekers.
โProspecting agents will now easily be able to demonstrate to a potential vendor their knowledge of market trends over time. Importantly, Market Insights will also help agents in showcasing the number of serious buyers in a specific suburb which may encourage a potential vendor to take the next step.โ
Connect customers can explore the new Market Insights feature in the Prospecting tab within Ignite.