RE/MAX Australia held its first Project Marketing Forum recently, with the aim of demystifying the project sector for real estate agents.
Twenty-five agents from across Brisbane attended the Forum, with interests ranging from five-townhouse developments to large multi-level complexes and land subdivisions.
The key speaker at the forum was John Lunney, Development Director at De Martini Fletcher, who was supported by RE/MAX Advantage broker owner, Tandi Gill; RE/MAX Advantage sales associate, Reno Muscat; and RE/MAX Results marketing specialist, Leo di Pinto.
According to Mr Muscat, key suburban markets in Brisbane would continue to be impacted by transit-orientated development and there was opportunity for residential agents to work alongside developers.
“The role of the Forum was to help to remove any nervousness agents might have about the project development process, to answer current questions and to facilitate moving forward with RE/MAX involvement in project marketing,” he said.
RE/MAX Australia recently launched its project marketing website and are now planning an annual project marketing forum.
RE/MAX professional development manager Melanie Marsh said creating and supporting the project marketing community within RE/MAX would hone the skills of its agents specialising in the sales and marketing of medium density and mid-rise apartments to assist developers with marketing and sales strategies to drive maximum returns.
“We have a growing team of agents across Australia and New Zealand, all with experience and expertise in project marketing,” she said.