Raine & Horne strategic focus on youth achieves office growth gold in 2021/2022

Raine & Horne achieved a record year for growth with 33 offices joining the group in 2021/22.

The Announcement:

 In the 2021/22 financial year, Raine & Horne focused on building its network management team, and the proof is in the pudding, with a record 33 offices chockful of young gun agents joining the Group. 

The brand appointed Ms Tina Ashton as National Head of Growth & Network Management and added several network managers with recent sales and property management experience to its office support and development team.

“We are growing our office network by around 10% every year, which makes us one of the fastest-growing real estate brands,” Ms Ashton said.

“The Corporate Network Management Team and I adjusted our network development focus in 2021/22, and this has played out in the talent we are attracting, whether its principals, sales agents, or property managers.

She explains, “We have attracted more aggressive offices with young gun agents working for them who are making good money and winning more market share and taking over areas.”

Broad range of offices joining Raine & Horne

In 2021/22, Raine & Horne opened five new offices in the Hunter region, including a residential and commercial office in the heart of Newcastle and added offices across many strategic markets in Sydney, Melbourne, and Brisbane. 

“In addition to our expansive growth in metro areas, we added specialist rural offices in South Australia, Western Australia, and NSW with our new Gloucester office already recognised as the lead office in the lower NSW mid north coast region.”

Ms Ashton said offices were joining Raine & Horne for several reasons, including the brand’s award-winning training, recruitment, and technology.

“In 2021/22, we implemented thousands of hours of sales and property management training face to face and online and for our efforts were recognised as the REA Trainer of the Year.”

Recruitment of young gun agents

Ms Ashton said Raine & Horne’s Corporate Network Management Team put a significant focus on attracting and retaining talented young agents in the last financial year with award-winning results. 

“This strategy is working famously with five of our agents, Alex Lyons, Dion Markovics, Richard Faludi, Sam Kearney and Jack Turner recognised this week in Sydney’s Top 50 Agents Under 35 by The Daily Telegraph,” Ms Ashton said. 

“Having five of our talented young guns is not only fantastic recognition for Raine & Horne but also for our strategy of recruiting and retaining young agents seeking to achieve over a hundred million dollars in sales. 

“We are also the only franchise group with a sales agent Ric Serrao, Principal of Raine & Horne Double Bay/Bondi Beach in industry bible Real Estate Business’s Top Five agents in Australia.

Another high achiever, Stuart Bourne, launched Raine & Horne Lane Cove in 2018 from scratch and now has two more offices in Willoughby and Mosman and manages a staff of 46. 

“For budding principals on the outside looking in, they can see we have the training, processes, sales and property management systems in place, and abundant talent across the group,” Ms Ashton said. “These factors are all attractions for the new generation of owners wanting to join us.

“Raine & Horne Rhodes, led by Angel Yang and Kalaney Che, recently opened and have already landed two suburb record sales. It’s so pleasing to see the talent we’re attracting.”

AI assists lead generation 

According to Ms Ashton, technology is not an afterthought and was top of mind at Raine & Horne in 2021/22. 

“We have increased lead generation through our exclusive artificial intelligence product Amplify which generates appraisals for our offices,” she said.

“We also know there is no substitute for hard work and consistent effort in real estate sales. The best marketing technologies help get buyers and vendors into the funnel, but hard work, energy, enthusiasm, and customer service leads to appraisals, listings, and sales.

“Our award-winning training backs this up, and I can assure you that our best agents don’t focus on market commentary, or what the RBA is doing. They are transactional and only focus on the next listing.

“We train this approach in all our agents and give them all the support they need and it’s clearly proving successful.”

Source: Raine & Horne Group

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