Australian homeowners considering selling their properties between July and November will have the chance to make the move to their new house even more exciting, thanks to leading real estate group, Raine & Horne.
As part of Raine & Horne’s Spring 2016 marketing campaign, “Make Your House A Home”, anyone listing their residential properties for sale with Raine & Horne before 14 November, 2016, can win one of four $10,000 home furnishing in-store gift vouchers.
“The lucky winners can use the vouchers to fund their ultimate shopping spree, and fit out their new house with the home furnishings they’ve always wanted, whether it’s a new couch or a widescreen TV,” said Angus Raine, Executive Chairman, Raine & Horne.
“The campaign also highlights the fact that our agents are local experts and know their neighbourhoods inside out, so when you add in the opportunity to win a $10,000 shopping spree, listing a home for sale with one of our agents before the end of November makes a lot of sense,” added Mr Raine.
Homeowners will be automatically entered into the “Make Your House A Home” competition by listing their residential property exclusively with a Raine & Horne office, with one winner being announced each month until November.
The competition will be supported by a television campaign in regional NSW and Queensland, and will be additionally promoted in Sydney and Brisbane metro markets via digital and static ‘out of home’ (OOH) advertising at bus stops, train stations and shopping centres, according to Melissa Chapman, National Marketing Manager, Raine & Horne.
“We have an extremely active and engaged network who will help us amplify this campaign at a local level through print, direct mail, cinema, radio and local events,” said Ms Chapman.
“During the campaign period, our offices will distribute over 2 million DLs via direct mail and other channels to support the NSW and Queensland regional TV commercial, metro OOH advertising and a programmatic digital campaign across search, social, display, rich media and video.”
Indeed, digital has become an increasingly important part of Raine & Horne’s marketing strategy, noted Ms Chapman.
“We’ve placed an increased focus on programmatic to ensure a targeted and effective allocation of our marketing budget, and so far, we’ve seen a surge in impressions and conversions, as well as a significantly increased presence across social channels.
“Ultimately this will help drive enquiries and leads during the traditionally busy Spring selling period via increased media exposure and a strong digital campaign.”