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PropertyAnt: a new online platform helping the next generation of property investors

Research shows that new investors are starting earlier in life and are more likely to own several rental properties over their lifetime. PropertyAnt is a new tool that has been created to service this growing market segment. The 100 percent online and mobile solution matches investors with the right tools, experts and strategies that will enable them to feel confident about making property investment decisions.

The platform analyses a Members financial position and suggests tutorials designed to fill any gap(s) in their knowledge of the property market. Real-time alerts notify Members when properties that meet their investment goals become available.

According to PropertyAnt co-founder Alexander Hassall, as online services have developed so too have consumer’s expectations about their online experience. “People now expect to be able to access information that is personalised, current and actionable. We created PropertyAnt to help everyday Aussies looking at getting into the property market to take the next step”.

The launch of the service coincides with the increase in so-called ‘rent-vesters’. Instead of buying the property they want, people rent a home and then invest their leftover money elsewhere. The difficulty with this is that the most suitable investment properties may not be in areas that the investor is familiar with. PropertyAnt overcomes this by providing users with a suburb profile as well as a breakdown of rental yield, projected growth and a cash flow assessment for each property.

“Property prices have increased rapidly over the last few years and instead of putting your hands up and saying it’s too expensive, we want to empower people so they can enter the property market with confidence”, Hassall said.

Becoming a Member of PropertyAnt is free and gives users access to a personalised Investor Snapshot outlining their current financial position and the amount they may be able to invest. To access premium content including real-time property alerts users will need to sign up for a $99 annual subscription.

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