McGrath Estate Agents, a division of McGrath Limited (ASX:MEA) has been appointed by Goldfields as the exclusive agent to market the sale of its latest project, Hayfield, in Brisbane’s western growth corridor.
McGrath Projects General Manager Adam Sparkes said “We are delighted to be representing Goldfields as they launch their first Queensland project, Hayfield, in the Ripley Valley. Goldfields have been a leading residential developer in Victoria for some time so it’s exciting for the Queensland market to have them embarking on such an important development.
“We believe Hayfield is one of the most exciting lifestyle opportunities on the East Coast of Australia. Positioned only a short commute from Brisbane, Ripley Valley offers a vibrant new community and town centre with easy access to adjoining Springfield and Ipswich. With Brisbane prices on the move, making it harder for many families to enjoy the lifestyle they desire at an affordable level, the Hayfield project will provide a selection of exciting house and land packages to suit all budgets.”
Goldfields Managing Director Marco Gattino said of the appointment “We’re really looking forward to working with the McGrath team on this exciting new project. Their extensive knowledge of the Ripley Valley area coupled with their widespread understanding of the market ensures purchasers are in the best hands when they visit Hayfield.”
Hayfield will offer more than 900 house and land package opportunities. A variety of allotment sizes will be available to suit all budgets and housing requirements, with prices ranging from $169,000 for land
(stage 1) and house and land packages from $370,000.
Hayfield will be marketed by McGrath Projects Associate Director Paul Lambert.
“South East Queensland continues to be one of Australia’s most dynamic property markets, with Brisbane’s western corridor, comprising Ipswich, Springfield Lakes and Ripley Valley, experiencing phenomenal growth over the past 10 years. Strong infrastructure development, population growth and rezoning have all contributed to the regions transformation into a sought after residential destination,” said Mr Lambert.
Mr Lambert said Ripley Valley, located 40 minutes from the Brisbane CBD, was popular with families and first home buyers attracted to its lifestyle and affordability. The region has become sought after by local and interstate investors due to its strong focus on infrastructure and opportunity for capital growth.
The new $1.5B Ripley Town Center, which will comprise commercial and retail spaces including the new Coles shopping complex, a dining precinct, regional transit hub, community and entertainment facilities as well as residential, will service the rapidly growing region and is expected to create about 20,000 new jobs when fully completed.
Ripley Valley is well supported by transport infrastructure with access to two major highways leading to Brisbane, Gold Coast, Sunshine Coast and Toowoomba. Mr Lambert said Hayfield is within close proximity to Springfield Train Station and the Queensland Government has also planned a rail extension between Ipswich and Springfield, via Ripley, which will further connect the region.
“With infrastructure and development driving the region forward, the outlook for continued growth in Ripley Valley is very positive,” said Mr Lambert.
Goldfields’ Managing Director, Marco Gattino, who negotiated the purchase, says its entrance into the Queensland market comes at a crucial time as the gap in pricing between Australia’s largest cities becomes larger and demand for well serviced land in Southeast Queensland increases.
“We’ve observed significant growth opportunities in Queensland’s property market thanks to favourable economic conditions, including high purchaser demand, employment expansion and an estimated 2million population growth by 2041.
“Melbourne’s housing market has boomed over the last few years and our proven track-record for delivering well-planned residential projects puts us in good stead to deliver similar opportunities in one of Queensland’s fastest growing corridors at a time when we see the state as being incredibly well primed to follow in Victoria’s footsteps,” Mr. Gattino said.
General Manager of McGrath Projects, Adam Sparkes, said Goldfields’ decision to expand into the Queensland
market comes at a time where the value gap continues to increase when compared to Melbourne and Sydney.
“Affordability will continue as a driver for not only first home buyers, but also upgraders and downsizers. Those
needing the space of a three or four-bedroom home may look at the outer lying areas for a house and land package that meets their size and budget requirements – Hayfield is going to meet that demand.
“Goldfields has demonstrated that they can deliver innovative communities, underpinned by premium design and a healthy living environment. Not only will this project meet demand, it will also offer purchasers an affordable opportunity to improve their lifestyle in a well-connected area,” Mr. Sparkes said.
Goldfields’ bullish yet strategic entrance into the Queensland property market will put the heavyweight developer on the map as leading the way for delivering liveable communities, close to employment and amenity in Southeast Queensland.
Hayfield is scheduled to commence construction in the second quarter of this year. Sales begin in March.
