Emily Magee has joined McGrath after achieving outstanding results in the two years since becoming a sales agent.
The Announcement:
McGrath Estate Agents reports that its company owned offices in Brisbane are shining a spotlight on emerging talent with Emily Magee the latest rising star agent to join its close knit operation.
Charles Higgins, McGrath General Manager Queensland, said Emily’s is a compelling career path from administration-to-sales success.
Ms Magee has achieved outstanding results in a relatively short two-year period, however, that follows a 15-year tenure in the industry working largely in administration.
“A key point to note is that not everyone has to start out as an agent if their end goal is to become one,” said Mr Higgins.
“We’re excited to partner with Emily and her associate Caity O’Neill on their market share journey.”
Upon taking the sales route, Emily transacted $10 million of sales in December.
“Emily operates in a market where we previously had minimal market presence and for us it’s crucial to have the right person build a team to service that area,” said Mr Higgins.
While boosting McGrath’s share of elite agents, the company’s recruitment mandate includes identifying key support staff.
Mr Higgins said it is becoming increasingly challenging for those just starting out in the industry as stand-alone agents.
“They’re up against leading agents with an abundance of support behind them, offering a fast and premium level of service,” he said.
The ongoing success of McGrath’s top agents including Alex Jordan, Craig Lea, Kelly Qualtrough and Brett Greensill demonstrates how their structure of EBUs (effective business units) allows them to offer unparalleled service to their clients.
“It’s within these EBUs that individuals have a chance to flourish while learning from the best,” said Mr Higgins.
“It’s all about structure and how to match emerging talent with the right agents to create a cohesive and effective team.”
For vendors to accurately choose the best agent, it’s not who has the best sales pitch but who offers the highest level of support to the client.
It can be an expensive learning curve for a seller to realise that their chosen agent doesn’t have the capacity to handle inquiry and service levels within an efficient response time.
“It is crucial for our clients to know who is handling the marketing procedures, who is responding to buyer inquiries, updating social media, gathering offers, communicating with them, actioning open homes and who will be collecting bids on auction day,” said Mr Higgins.
He added that a quick response time in communication is also key.
“If there is one agent handling everything by themselves, it’s like a restaurant owner who greets the customers, takes their order, mixes the cocktails, cooks the fish, cleans the dishes and collects the bill. It’s too much for one person to do efficiently and effectively,” he said.
“We operate in an ’Uber society‘ where consumers want things to happen now. Having the right team members significantly improves the quality of sales processes.”
John and Gigi Murray of McGrath Wilston have recently expanded their sales team with daughter Jill Murray joining as Operations Manager. They are now seeking an Associate Agent to join their team.
Others creating effective EBUs are Stephen and Jack Dangerfield who have introduced Riley Lucashenko to their team as an Associate Agent.
As Kelly Qualtrough focuses on expanding her market share, she has introduced Operations Manager, Matt Slater, for her sales unit alongside agent Eric Brizuela.
At McGrath Paddington, co-agent team Gerard Sherlock and Tim Hopgood are looking to grow their support staff within the coming months.
To support these high-performing teams, McGrath has increased their Contracts Administration Management team.
“Streamlining our agent support structure allows for greater efficiency, more work-life balance, happier team engagement and cultural alignment,” said Mr Higgins.
Source: McGrath Estate Agents
