Matthew Blackmore has secured $2,285,000 for a three-bedroom house in Enfield, selling $135,000 above reserve after a competitive auction with five registered bidders.
The upgrader opportunity
Matthew Blackmore knew exactly who would buy 48 Baker Street before the first inspection. The three-bedroom house had a narrow frontage — typically seen as a constraint — but Matthew saw it differently. That frontage meant the property sat in the early $2 million range rather than mid-$2 million, creating a clear value proposition for local families ready to upgrade from units or townhouses.
“You need an experienced agent who can strategically identify what the buyer profile is for your property,” Matthew said.
He went straight to his database of clients who had either sold or were looking to sell units and townhouses locally, pushing the property as an upgrader’s entry point into Enfield house ownership. The approach delivered 93 inspections over 24 days.
The competition story
Most of the five registered bidders came from Matthew’s own database at Strathfield Partners, including the eventual buyers — a local family from the adjacent suburb of Strathfield South who had viewed multiple properties with the office.
“They had seen a number of properties with our office and we encouraged them to this one because it was in their budget and suited them for most things,” Matthew said.
Buyer feedback throughout the campaign clustered around $2 million. When auction day arrived, bidding opened at that figure and three of the five registered bidders participated actively before the contest narrowed to a final two-way battle.
“When it hit the reserve and kept going, I knew that it would be a great result for our owners,” Matthew said.
The hammer fell at $2,285,000 — $135,000 above the vendor’s reserve. The underbidder told Matthew afterwards they hadn’t expected the price to climb that high given the narrow frontage and compact house size, but the competition proved the value positioning worked.
The neighbourhood context
Enfield sits in Sydney’s inner west, where family homes with good school access appeal to upgraders moving from apartments. The property’s early-$2 million price point positioned it below the suburb’s mid-$2 million tier for wider-frontage houses, creating the value gap Matthew leveraged throughout the campaign.
Repeat business built on results
The vendors were delighted with the outcome, but their confidence in Matthew wasn’t new. This was the second property he had sold for them, with both campaigns delivering above-reserve results.
“I deal with every property and my vendor the same way to get the best price for my clients,” Matthew said.
That consistency of approach — identifying the buyer profile, positioning the property strategically, and building competition through targeted marketing — is what turns clients into repeat clients.
For sellers in Enfield considering their options, Matthew’s advice is clear: strategic buyer profiling matters more than generic marketing. Understanding who your property suits, and why, is what separates a good result from a great one.
About the Agent
Matthew Blackmore from Strathfield Partners combines deep knowledge of Sydney’s inner west with a strategic approach to buyer profiling and campaign execution. His commitment to understanding each property’s unique appeal and identifying the right buyer profile has built a track record of competitive auctions and above-reserve results for his clients. Visit Matthew’s website for more information or call Matthew on 0406099048.