More than 120 guests joined the team at RE/MAX Riverside for the Premiere Week screening of Ron Howard’s latest film, ‘The Beatles – Eight Days a Week – The Touring Years’ on 21st September 2016 at the Regal Twin Boutique Arthouse Cinema in the Brisbane suburb of Graceville.
The event was real estate Principal Martin Hood’s fifth annual Exclusive Client Appreciation Film Night and his first under the RE/MAX brand.
“Each year we invite up to 200 past, present and potential clients, suppliers and local community with connections to the office.
“Guests look forward to it each year, and we keep the night a relaxed and entertaining one from the hour of Hors d’oeuvres and refreshment at the start, a brief introduction to the night and some ‘lucky seat’ prizes through to the movie’s end.
“We cater, with each team member on ‘bring a plate’ duty and I provide drinks.”
Each member of the real estate team pays for their guests, but receives a special ticket rate.
Martin welcomes guests and introduces the real estate team, and on this occasion introducing the RE/MAX brand to many past customers and clients. The RE/MAX balloon makes an impressive statement, and a corporate video precedes the movie.
Martin has exclusive advertising rights with the Regal Twin Boutique Arthouse Cinema, and has had for the past five years. His ads can run in up to 10 sessions a day, seven days a week.
Since rebranding in May 2016, the RE/MAX Australia commercial has run almost 1500 times in the two-cinema complex
“Involving ourselves with the local cinema impacts positively on the office profile and on the profile of our individual agents. It is powerful advertising. We are constantly being told ‘we saw you at the movies’!”
Martin encourages other real estate principals to talk with their local cinema if they are fortunate enough to have one.
“We are very lucky to have a complex like the Regal Twin Boutique Arthouse Cinema as part of our community, and if you anything similar, explore what you might do to raise your profile “ he said, “and my advice is to align your advertising with the cinema audience.”
“I also take the cinema’s advice on movie premieres so our event date can change from year to year.
“Our first was Best Exotic Marigold Hotel, which was a great ‘feel good’ movie for our audience, but the feeling after The Beatles was something else. You could tell that it had been a great night and there was a definite buzz in the air.
“We will have clients talking about the movie night a year on, as we do each event,” he said.