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LJ Hooker uses advanced exclusive technology to find buyers

An LJ Hooker agent has used an exclusive digital platform to sell a stagnant Cessnock property within eight days, claiming the marketing strategy exposed over 44,000 people to the property.

LJ Hooker Cessnock | Kurri Kurri principal, Bryce Gibson, enlisted the help of LJ Hooker’s digital marketing strategy, One Click Away, to sell a home that was dormant in interest for over six months.

1 Burnett Street, Cessnock went on the market in October last year and, after back-to-back open homes and a lowering of price still received little to no enquiries.

Having only seen two people through at the beginning of the year, Mr Gibson said they needed to be creative in finding a solution.

LJ Hooker’s exclusive One Click Away program was launched to its network of offices and agents in March 2015 and is an automated, social media and search engine advertising platform. Property details are put into a purpose built website with the LJ Hooker link, and it builds a comprehensive social media and search campaign for Facebook, Instagram, Google, and Bing.

The ad is built by LJ Hooker’s team of digital experts and offers access to analytics that shows how many people see and engage with the ad. The reports are great for the agent as well as the vendor.

“We decided to try LJ Hooker’s One Click Away program as well as an upgrade on realestate.com,” Mr Gibson said.

“In eight days with One Click Away, we’d hit 44,000 views on the Facebook ad, 81 comments, 16 shares, lots of likes, and most importantly, had just under 9,000 people click on the link to the LJ Hooker website. For that month, it was the most popular listing in the LJ Hooker network.”

In the space of that eight-day period, the property had gone from having two people through, to six inspections and three offers with two of them being competitive. An interstate owner-occupier secured the property at a price of $365,000.

According to LJ Hooker Head of Digital, Marcus Freeman, the cutting-edge digital marketing strategy saw LJ Hooker generate over 75 percent of all digital leads during the group’s national marketing campaign in the first quarter of 2015.

“The unique nature of our One Click Away program is that it seeks out buyers using a highly precise formula, whereas online portals only work if the customers come to you,” he said.

“It is so important to be easily found in the social media and search channels, and our program enables our agents to deploy ads within minutes. Our agents work hard for their customers and this ensures, complimentary to their marketing campaign, that they find every last buyer.”

Mr Freeman added programs like One Click Away were at the forefront of LJ Hooker’s digital push.

“Research shows a significant 88 percent of people go online to search ad find their real estate agent. Digital marketing is a highly specialised area. However, offices and agents are focused on listing and selling real estate and don’t want the complexities of formulating these strategies,” Mr Freeman said.

“The One Click Away program ensures we are found across social media and search engines by the right people at the right time and puts our agents ahead of their competitors.”

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