FRANCHISE NEWSNationalReal Estate News

LJ Hooker launches new spring campaign for the DIY consumer

LJ Hooker has launched its latest campaign โ€˜spruce up for springโ€™ to drive customer engagement and brand awareness during the competitive spring selling season.

The national three-month campaign, which kicked off on 1 September, is based on a spring season giveaway offering homeowners the chance to win a share of $17,500 in home renovation vouchers by receiving a property appraisal from their local LJ Hooker agent.

Ruth Trewhella, LJ Hooker Chief Operating Officer, said when developing the campaign Google data showed that since March there had been a 35 per cent spike in searches for home DIY projects, which laid the foundation for the campaign concept.

โ€œWith so many of us spending more time at home, renovating has been top-of-mind since the beginning of COVID,โ€ Ms Trewhella said.

Within the first week alone, sales leads generated by LJ Hooker for its national network of offices increased by 117 per cent, with approximately 28 per cent of those leads opting for virtual appraisals.

โ€œPreliminary data shows our spring campaign is incentivising prospects to move from considering selling to taking that first step in their journey โ€“ getting their home appraised,โ€ Ms Trewhella said.

โ€œWe also know from previous campaigns that giveaways can successfully generate more appraisal requests.

โ€œOnce our agents are in the living room, they can then focus on doing what they do best; building the relationship, listing and selling the home.โ€

Nationally, the spring campaign will take a full digital approach, complementing the groupโ€™s โ€˜always onโ€™ digital marketing strategy.

Ms Trewhella said LJ Hookerโ€™s lead generation strategy is sophisticated and highly targeted.

โ€œIn the last four months alone, the LJ Hooker brand has connected with over seven million Australians where they are most; online and on their social channels.

โ€œOur spring campaign will see us continuing to connect with them so we stay top of mind when they need to make a real estate decision,โ€ Ms Trewhella said.

โ€œThe new suite of digital and print marketing assets we have created for the campaign can be tailored by our offices and agents to ensure they are connecting with consumers in their local market.โ€

LJ Hookerโ€™s โ€˜spruce up for springโ€™ giveaway will end on 30 November 2020, with the winners selected and notified in December. For full terms and conditions click here.

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