Combined Franchise Services has launched a new QR code service that enables open home attendees to self-check in.
Combined Franchise Service clients (including Century 21 and Better Homes and Gardens Real Estate) will now be able to check-in prior to entering a property by scanning a QR code with their mobile phones.
The use of QR codes has thrived amid the pandemic, due to the need to reduce physical touch-points.
The new QR code functionality will be introduced into property inspections, aiming to provide a safer experience for attendees while delivering greater efficiency to real estate agents.
The new QR code program will be exclusive to C21 and BHGRE.
Combined Franchise Services CEO Frank Knez believes the branded QR code will deliver a range of benefits to all participants in the property inspection process.
”We made a strong commitment to improve the efficiency across the networks we operate by leveraging technology and this is a great example of that,” Mr Knez said.
“With the impacts of COVID-19 still very evident across different states, there was a need to develop functionality that would benefit both agents and homebuyers during the inspection process.”
The QR code will simplify open-for-inspection attendee data collection, which is particularly valuable given current market conditions have resulted in an increase in the number of open home attendees.
It intends to leverage the willingness of consumers to use their mobile phones to scan QR codes and provide their contact details.
The new technology also removes of the need for manual data entry by agents.
The integration with the existing Open For Inspection application means that contact details are automatically stored in the CRM and matched to existing records, which ensures efficient and accurate data collection and storage.
Century 21 CEO James Bell was particularly impressed that agents will be able to view the details of attendees as they check-in via the QR code, noting it should enhance the customer experience, helping agents greet and engage with them as they enter and inspect the property.
“Agents across C21 have voiced their appreciation of this new feature which will help streamline the data collection task. With the large number of attendees we’re seeing at open home inspections, it was an ideal time to leverage this technology,” Mr Bell said.
“The integrations we have established with the third-party platforms used by our offices have helped increase the usage of digital tools across our network, particularly for prospecting and retention purposes.”
