Laing+Simmons last week opened its doors to a new office in Liverpool, the first example of its new partnership model in action, with the company taking an ownership position in the business.
Mr Platis said the opening of Laing+Simmons Liverpool, under new office principal David Tran, represents a key milestone in the company’s evolution, and claims the industry’s too.
“Our partnership model is a collaborative evolution of traditional franchising in real estate whereby we take a co-ownership position in the new office. It involves partnering with the most capable operators in key local markets and providing access to all the back-end services they need to grow a successful long term business.
“From trust accounting, salaries and wages, human resources, compliance and reporting requirements, employment contracts, assistance with recruitment and training and all other administrative functions, we can take care of all back-end services to free up and empower the office principal to list and sell property – which is what they do best.
“Real estate is a dynamic industry, with ever-changing HR and compliance requirements, and the onset of new technologies, constantly changing the landscape. Partnering with us enables agents to retain their focus on their customers and engage with their local communities.
“It’s an exciting time in the context of Liverpool’s history. There’s a great deal of investment earmarked for the region, with new infrastructure, commercial and residential development planned which will give rise to an influx of new residents and jobs,” Mr Tran says.
But Mr Platis says the growth plan for Laing+Simmons is not just about increasing the number of offices.
“We want to take the next step with our partners so their businesses can grow too, and we offer the shared services and flexibility to achieve this together,” Mr Platis says.
“We’ve invested in a premium platform of back-end services developed over many years. This means quality agents can make the journey to business ownership with us, without needing to play the role of office manager, accountant, administrator and other functions that lie outside their core expertise,” Mr Platis says.
Dexar Group also operates the successful Independent Property Group and Peter Blackshaw real estate brands in the ACT market.
