After a near-identical Kalkallo townhouse sold a few doors away for $35,000 less, Jatin Mehta turned auction bidders who missed out into the winning buyer — securing $570,000 for his vendor in 29 days.
The result came from a targeted private treaty campaign that leveraged under-bidders from previous auctions rather than relying on portal enquiry — a strategy Jatin says reflects a fundamental shift in how buyers are operating in Melbourne’s outer north.
When the street’s last sale became the floor, not the ceiling
When number 49 on the same street — an identical townhouse — sold for $535,000 just 10 days before Jatin’s listing went live, the vendors were understandably concerned.
“They were very worried their property could sell for that same figure,” Jatin said.
Rather than letting the comparable weigh down expectations, Jatin used it as a benchmark to demonstrate value — and the strategy paid off. The four-bedroom, three-bathroom, two-car townhouse at 65 Antares Parade went under contract after 29 days on market, settling $35,000 above the neighbouring result.
Why portal enquiry was never part of the plan
Jatin’s approach bypassed traditional portal-driven enquiry in favour of direct outreach to buyers already active in the area.
“We arranged some private inspections and brought in under-bidders from other property auctions we’d conducted,” he said.
“Internal database marketing is the king now. Not all buyers are looking only online — some are working with agents exclusively.”
The shift reflects broader changes Jatin is seeing across Kalkallo, where properties are moving faster than the suburb’s historical norm despite a cooling Melbourne market.
Jatin says the pace of sales in Kalkallo is unusually brisk by the suburb’s historical standards — and that staying close to buyer databases is now essential.
“The market is definitely changing and challenging, so we need to make sure we’re constantly in touch with our buyers,” he said.
The message for Antares Parade vendors: move sooner
For property owners in Antares Parade considering a sale, Jatin’s advice is clear.
“Get in touch quickly — do it sooner rather than later,” he said.
The campaign underscores how vendor outcomes can benefit when agent-held buyer relationships create competition — even when broader market sentiment is cautious — and how a well-positioned comparable sale can serve as a floor rather than a ceiling.
About the agent
Jatin Mehta is an Associate Director and sales agent with Bombay Real Estate, bringing eight years of industry experience and a background in business studies. He offers a detailed understanding of market conditions and transaction management, supporting buyers and sellers through complex property decisions. Known for clear communication and structured negotiation, Jatin focuses on delivering well-managed campaigns with professionalism, integrity and consistent attention to detail. Visit Jatin’s website for more information or call Jatin on 0426973800