As the year comes to a close, it’s a good time to evaluate your digital assets. The internet is the central marketplace for real estate like many other businesses. This means it’s essential that your website offers a quality user experience.
Is Your Website Mobile Friendly?
A website that is not mobile friendly will have a severe impact on your search engine ranking and ability to stay competitive. Google announced back in 2015 that they were increasingly focusing on mobile friendliness as a ranking signal.
Additionally, our 2017 report found that over 51.4 per cent of real estate website activity takes place on a mobile. Your website must adapt to changing usage patterns the same way search engine algorithms do or you risk getting left behind.
Is Your Website Slow?
A website that loads quickly on all devices is essential for user experience. 47 per cent of consumers expect a website to load in two seconds or less while 40 per cent abandon a website that takes longer than three seconds to load.
Loading times are so important that a mere one second delay in page response can cause a seven per cent reduction in conversions. It also impacts search engine rankings, with slow loading websites displayed lower in search results.
Do You Have Google Analytics Set Up?
Are you tracking where your visitors are coming from and measuring conversions? Keeping track of these metrics is essential for refining and improving your marketing efforts.
Got a Blog Section?
Creating and publishing your own content is a great way of engaging prospects and driving traffic to your website. However, you need to offer genuinely valuable and relevant information such as market reports for specific locations where your agency operates.
Blogs are excellent for creating brand awareness and establishing expertise while marketing to prospective customers on social media and email. The extra traffic also helps your search engine rankings.
Is Your Website Easy to Use with Other Services?
Many current Content Management Systems (CMS) don’t cater for changes or make it extremely difficult. Look for a CMS that offers a “what you see is what you get” editor. You should also ensure that your website works seamlessly with other tools you use. For example, mailing list services like MailChimp and platforms like Real Estate Bookings.