Industry NewsNationalReal Estate Industry News

Homely secures auctioneer Damien Cooley as a brand ambassador

Real estate portal, homely.com.au, has named acclaimed auctioneer Damien Cooley as their new brand ambassador.

Off the back of announcing a massive partnership with 400 top real estate agents from across the country, Homely has today shared that two-time REINSW Award for Excellence in Auctioneering recipient, Damien Cooley has become their first official brand ambassador.

Mr Cooley has been brought on as an ambassador to further build Homely’s brand exposure in the Sydney real estate marketplace.

“As such a well-recognised and respected identity in the real estate industry, Damien is the perfect choice for Homely’s first brand ambassador,” Homely’s co-founder, Jason Spencer said.

“We’re proud to align our brand with Damien’s renowned auctioneering skills and business acumen, and his highly regarded auction business, auction house and training events.

“Through Damien’s many business ventures we’re confident this partnership will extend Homely’s brand reach considerably to the thousands of agents and consumers he works with year in, year out,” Mr Spencer continued.

Mr Cooley, who is Managing Director of Cooley Auctions, said he was “beyond excited” to partner with Homely as their first brand ambassador.

“The platform is a total game-changer. Providing agents and consumers with a low-cost advertising alternative is just what the industry needs right now and in the future.

“Homely has proven there is a massive demand for competition and disruption in the Australian property portal space, with hundreds of top real estate principals already on board their agent participation model.

“I’m so thrilled to help promote their exceptional offering to all my clients, colleagues and agent contacts, through Cooley Auctions and the Auction Now platform.”

Mr Cooley is frequently booked as auctioneer on The Block TV series (making his 12th appearance in 2019), and his multiple industry awards confirm he is truly one of the best in the business.

“Bringing on Damien Cooley as a brand ambassador will undoubtedly elevate the Homely brand, particularly in Sydney’s eastern suburbs, by getting Homely in front of some of Sydney’s most influential agents every week at Cooley Auctions,” explains Ewan Morton, Managing Director of Morton.

Mark Kentwell, co-founder and Director of PRD Newcastle, who was recently crowned Australian Metropolitan Principal of the Year, had similar sentiments.

“Securing such a successful and highly respected figure like Damien as an ambassador goes to show just how serious Homely is about building a brand and upping their brand exposure,” Mr Kentwell said.

“Homely is the low-cost property portal that the industry has been calling for, with enough consumer benefits to see Homely succeed as the ‘third player’ in the space.”

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