Hockingstuart’s expansion in Melbourne’s growth corridors

The brand has recently added new Victorian offices in Dandenong, Bundoora and Warragul and Williamstown.

The Announcement:

Veteran real estate brand Hockingstuart is expanding its footprint in Victoria and beyond as it targets the growth corridors of Australia’s major capital cities.

The leading real estate group is on a strong upwards trajectory, having just opened five new offices in Victoria in 2022 and unveiling a second office in NSW this year.

“Hockingstuart has built a stronghold in outer suburban Melbourne and our strategy is to replicate this model in other states,” Group CEO, Peter Hanscomb says.

The brand has recently added new Victorian offices in Dandenong, Bundoora and Warragul and Williamstown.

In addition to expanding its Melbourne footprint, the network has added a second office in NSW.

“We are really excited to be opening a new branch in Bankstown, which is due to open its doors in the next couple of months. It will be our second office in NSW after Nowra on the state’s south coast,” Mr Hanscomb says.

The network expects to open more offices in NSW in the near future, across the southwest to outer
northwestern corridor.

This includes forays into Penrith, Campbelltown, Leppington and Narellan.

The agency also has its sights set on gaining a foothold in the Brisbane market, expanding into affordable and growing areas in the outer metropolitan area.

The expansion comes after Hockingstuart merged with Belle Property in 2019 in an innovative new agency model that allows both brands to operate independently as part of one major real estate network.

Under the move, Hockingstuart has retained its strong identity as a veteran operator boasting more than 35 years of expertise in the Victorian market.

At the same time, the agency is benefitting from being a member of a 170-strong national network of offices.

While the brand has sharpened its focus on expanding into new marketplaces, its brand has also undergone a refresh and a new website, containing essential lifestyle information for buyers, is on the way.

“Hockingstuart is investing in the brand heavily as we expand our footprint and sharpen our focus on serving the growth corridors,” Mr Hanscomb explains.

“Strategically targeting high volume marketplaces in the outer mortgage belts of major cities is expected to reap further benefits for the brand moving forward.

“It will be an exciting year for us, as we concentrate our energies on expansion, unveiling our new website and taking our network to the next level.”

The developments also offer the perfect opportunity for independent or high performing agents seeking to open their own office, to consider joining the Hockingstuart group, Mr Hanscomb adds.

Source: Hockingstuart

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