High performers turn to tech for the edge

Technology continues to play an increasing role in the real estate industry, with more and more high performers relying on online platforms, such as Market Buy, to drive their success forward.

Award-winning agent, Brett Andreassen, said he’d observed Market Buy from the sidelines before deciding to give it a go himself when a big night of offers clashed with a family wedding.

“I had a property that was gaining a lot of interest in a short timeframe, and I wasn’t able to manage all of the offers on the Saturday night due to a wedding,” Mr Andreassen said.

“So, I set up the system in a few hours to cater for the demand.”

He’s been on the platform ever since, citing the transparency of the system and the instant notification of competing offers as primary drawcards.

“I have had sellers contact not just me, but my colleagues, wanting to use the system, as they appreciate the transparency, even in the current changing market,” he said.

“It streamlines the process and facilitation of multi offers, and removes the barriers of transparency.

“I don’t have to say, ‘I can’t tell you what the other offer is’,  but can point them to all of the offers.”

Mr Andreassen said the platform also benefited the buyer as they could instantly see if they were in the running for the sale.

“And they won’t miss out for the sake of holding back on price. For the seller, they can benefit from a greater sale price in a shorter period of time,” he said.

Mr Andreassen said Market Buy also made the listing presentation exciting as agents could demonstrate recent campaigns, the interest and numbers, as well as the story behind them.

For award-winning agent, Chris Gilmour, it was the owner’s vision and direction that first sparked his interest in Market Buy.

“Once we looked into it further I said this is the software of the future and it has become that for sure,” Mr Gilmour said.

“The features and functions of Market Buy are superior to any other online offer platform, such as the ability to open and hide the offers during the process.

“Market Buy allows me to list more, as it’s a massive point of difference when going for a listing.

 “The sellers are 100 per cent involved in the process and can see the offers live as they happen.

 “You have a point of difference, you can manage more buyers and offers, and close out sales faster than anything else.” 

Mr Gilmour said the transparency Market Buy delivered allowed agents to sell more properties, faster and achieve prices the traditional way could never achieve.

“Where else can you put conditional buyers versus unconditional buyers and duel it out? I love it,” he said.

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Nicole Madigan

Nicole Madigan is a freelance journalist for Elite Agent.

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