Going once, twice and 5000 times: Successful auctioneer marks an exciting milestone 

Paul Moore says the auctioneering sales method has been gaining popularity, particularly in Brisbane’s outer southern suburbs. 

The Announcement:

Real estate veteran Paul Moore has just celebrated his 5000th auction for the LJ Hooker Group – and remarkably can recall every single sale thanks to keeping a detailed journal.

The Network Performance Manager has been instrumental in pioneering under-the-hammer sales in the Brisbane market since the 1990s.

He briefly stopped to concentrate on his corporate career before returning to auctioneering part-time in 2002.

“I handwrite in a journal every Sunday morning all the auctions that I have called that week – I have seven volumes starting from the very first one I ever did,” Mr Moore said.

“I was understudy to another LJ Hooker auctioneer back in the day and I had to do 12 auctions under supervision as part of my licence, so I started putting it in a journal and I just kept going.

I love numbers, it drives me and this 5000th auction has been a benchmark for me.”

Stephen Mutton, Head of Network Performance Australia for LJ Hooker, congratulated Mr Moore on his outstanding success and contribution to the real estate network over the past three decades.

“Paul’s dedication to the process and his commitment to calling auctions is second-to-none and our network has benefitted greatly from all his experience and his caring approach to sellers, buyers and agents,” Mr Mutton said.

Mr Moore gained his auctioneer licence in 1993 before moving into regional management for LJ Hooker.

He has conducted the bulk of his auctions over the past 20 years – including almost a decade as a franchise owner of LJ Hooker Sunnybank Hills. 

While Brisbane is not as strong an auction market as Sydney and Melbourne, Mr Moore said the sales strategy has been gaining popularity, particularly in the city’s outer southern suburbs. 

He believes it is important people feel comfortable with the auction process as a transparent method to buy and sell the property.  

Even when a home doesn’t sell under the hammer, it often leads to a sale through negotiation. It also gives the vendor an understanding of their property’s worth.

More recently, Mr Moore has seen the evolution of auctions to online platforms and now broadcasts his sales so people can participate or watch remotely. 

“I am kept busy every Saturday in the Sunnybank Hills area – it has worked in that office because the community now knows us for it and we win business because vendors want an auction campaign,” he said.

“Auctions are a very exciting way to sell – there is always the potential for a result every time. I genuinely love calling them – I’m sure I have a few more thousand left in me.”

Source: LJ Hooker

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