We Are Real Estate

Frank Cui: DIY agent

Frank Cui of RE/MAX Partners NZ says most memorable moments are the result of a team effort

On getting into real estate
I was in corporate banking and moved into property development but had not really considered real estate sales as a career. However, in using others to sell property, my expectations were not being met, so  I decided to do it myself. 

The happiest moment in my career
There have been many, many of them but any moment we help the client achieve what they want to achieve is the happiest.

The most memorable moment
Any project of mine where my team sells is special. I reflect on 70 blocks/sections, each around 300sqm, that we sold in five days. What was truly memorable is the way the team value-adds, our holistic approach, which involves future-proofing and results in confident purchases.

Best advice he’s received
Nothing is a problem; it is a matter of time.

Biggest challenge
Digitalisation is challenging the traditional model. With all the advances in technological platforms, the agent role may have to change to accommodate these. That said, agents must not lose sight of their role – connecting the buyers and sellers.

Change for good?
I’d like to see a change in the way the real estate agent is perceived. The role isn’t seen as necessarily professional but more of a ‘deal maker’ and I’d like to see that change. We must enhance the professional perception, appreciate the profession, and respect and value the agent.

I’d also like to see greater connectivity between the different real estate brands across the industry because only then will we really have the customers’ best interests foremost in our minds.

‘Elite’ agent means
An elite agent must serve the customer through totally connecting the buyer and seller while meeting both party’s needs; add value to the experience; and be strong in execution.

#WeAreRealEstate is a series of short interviews with 140 agents all over Australia, exploring the industry’s hopes, concerns, future challenges, and what it really means to be an Elite Agent. 

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