Century 21 The Hills District opened its doors in late April and adopted the new, modern and elegant ‘C21’ branding scheme that is currently being rolled out in 80 countries across the world as part of a historic repositioning of the global real estate giant.
Despite being a new look team and office, Century 21 The Hills District secured over ten listings in its first few weeks of trading and this momentum is continuing to build. The new business has drawn an incredibly positive response from both local agents and the local community
Co-Principal, Martin Baldacchino said that the new branding and contemporary office fitout had been very well received in the local area: “Customers have commented on how upmarket and elegant the office looks and we believe this has played a role in our team attracting such strong foot traffic and interest from the get-go.
“What has really taken us aback is the complementary words from other agents in the market. Real estate agents are great judges of branding, so we feel this is an incredible vote of confidence in the business.
“Along with hard work and a steely focus on delivering positive customer experiences, the new look will help to future proof the business in a lot of ways. We can’t wait to see what other offices in the network achieve when they make the switch over the coming months,” said Martin Baldacchino.
The significant global rebranding event will see offices across Australasia display new and modern signboards around local communities, have refreshed and contemporary marketing collateral – all complemented by vibrant new websites.
The new branding is aimed at enhancing the connection between Century 21 and the modern consumer. More than just a logo change, the makeover is stylish and smart, yet sophisticated, with a modern colour pallet that stays true to the C21 iconic look.
Chairman and Owner of Century 21 Australasia, Charles Tarbey said that there is a growing buzz developing around the new repositioning and this will only grow as plans are revealed around the enormous marketing spend that is planned to complement it: “The repositioning of the brand will be supported by a significant cross channel marketing campaign that will be detailed at Century 21’s upcoming convention on Hamilton Island.
“While we are delighted by the positive reaction to the first rebranded office in Australia, corporate office remains focused on ensuring a smooth rollout of the new branding and on delivering a powerful marketing campaign aimed at getting consumers as excited about the new C21 as our offices are,” said Charles Tarbey.
