This year the brand has diversified into property development with the recent launch of Hockingstuart Land | Projects, and expanded its Melbourne footprint with two new offices in Dandenong and Bundoora and a new Williamstown office set to open on 28 June.
35-year-old Victorian real estate brand, Hockingstuart, is on a strong growth trajectory in 2022. So far this year, it has diversified into property development with the recent launch of Hockingstuart Land | Projects, and expanded its Melbourne footprint with two new offices in Dandenong and Bundoora and a new Williamstown office set to open on 28 June.
Since merging with Propvue group, a national network of real estate brands including Belle Property and ACTON plus lifestyle publisher Sitchu, in 2019, Hockingstuart has benefitted from being part of a 160-strong network of offices across the country.
As Propvue CEO Peter Hanscomb explains, “We are committed to service excellence across all our network brands, who benefit from centralised support with business and talent development, systems, technology and customer service.
“And it’s an approach that pays off for us—with Hockingstuart, Belle Property and ACTON collectively named Large Agency Network of the Year at the 2022 RateMyAgent awards for our outstanding customer service.”
Being part of something bigger proved appealing to David Lawson, Principal of Hockingstuart Williamstown which opens later this month. As one of the original founders of the Williamstown office over 25 years ago, David returns after running a solo operation for many years.
“I’ve long held a fondness for the Hockingstuart brand, and with it now part of a network of brands this has been a big incentive to return to the Hockingstuart family.
“Its affiliations with Sitchu,and access to Sitchu’s fortnightly lifestyle magazine, area massive point of difference with clients. We can also tap in to a national buyer database of over 3 million property seekers, and through the network’s partnership with global property portal, Leading Real Estate Companies of the World, we can market our listings to a large audience of international buyers—an offering unmatched by other real estate brands,” David said.
The backing of the Propvue network has also been instrumental in enabling Hockingstuart to diversify into the property development space. “Being able to draw on the business acumen and resources across our group facilitates an agile approach to business growth, allowing us to meet the needs of the market with a new division providing land development, project marketing, house & land packages,” explained Mr Hanscomb.
And given the brand’s plans for further expansion, this commitment to agility and growth looks set to reap further benefits for the brand moving forward, as Mr Hanscomb explains, “While Land and Projects currently services Melbourne we plan to expand its offering nationally. And following the opening of our first NSW office last year in Nowra, on the state’s south coast, we expect to see additional office openings in NSW going forwards, in tandem with the expansion of our brand’s footprint that is already well underway in Victoria.”