“A lot of real estate agents operate from home… You could have a very adequate protection mechanism in the office but if you haven’t got that same level of protection at home, that’s where e-mails can be hacked.”
In this week’s edition of the Elevate podcast, Samantha McLean sat down with InfoTrack General Manager of Product and Innovation, Lee Bailie.
Real Estate professionals are a target for cybercriminals due to the value of the transactions involved. But while there are some sizeable risks, there are also ways to differentiate your agency and secure more listings if you get it right.
In this podcast we cover:
- Cyber threats facing the real estate industry
- The avatar of a hacker
- Three examples of everyday agents getting scammed, and lessons learned
- What is Securexchange and how can it keep you safe
- Demystifying electronic transactions.
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SHOW NOTES / LINKS
02:33 The biggest cyber threats facing real estate businesses right now
04:01 Lee explains how easy it can be for emails to be hacked
05:03 How sophistication of hackers has reached a new level
06:39 Three cases of everyday real estate agents being scammed and lessons learned
09:14 The recourse if someone were to infiltrate an agent’s emails and a buyer or seller is robbed of a large sum of money
10:38 What is Securexchange and what does it do?
15:21 How Securexchange can speed up the process of completing a transaction
16:21 What about property management?
16:54 Lee gives us the scoop on some of the new things InfoTrack are working on
21:46 Demystifying the legality of electronic signatures
23:11 Lee’s take-home message.
Securexchange is a complimentary, protected website which allows agents and buyers to communicate and arrange deposit transfers in a safe environment, speeding up the process of buying and selling homes as a result. Sign up for your free account here.