“If you’re a good agent or a good person doing your very best in your industry, just record that… It’s not hard to create content when you’re the content all day, every day.”
In this week’s edition of the Elevate podcast, Samantha McLean catches up with the boys from Agency Central, Adam Bryant and Bobby Reynolds.
Adam and Bobby share their real estate journey so far, how they have built their digital brand from scratch, and how they have built a successful podcast and why authenticity matters more than perfection.
In this podcast we cover:
- How the boys found themselves in real estate
- The birth of Agency Central
- Building a social media presence
- Creative prospecting both online and offline
- The future for Agency Central.
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SHOW NOTES / LINKS
02:10 Meet Adam and Bobby
03:12 Personal trainers, ‘beer pong’ and transferable skills
05:06 The birth of Agency Central and how having creative freedom has inspired growth
07:17 Going out on their own – what was it like?
07:40 How getting to know the community face to face was key to building the brand
09:17 When you have no database, what do you do?
11:01 Agency Central’s three social media tenets – education, entertainment and social proof
13:07 The power of vulnerability and the power of authenticity
13:51 Behind The Suits – why Adam and Bobby started a podcast for consumers interested in real estate, and how it’s different to other real estate podcasts out there
16:21 Becoming a media company and why you can’t let perfection stop progress
18:00 Where the content ideas come from and how you can create content without even trying
21.46 How Adam and Bobby have built authority with the podcast
23:17 What’s next for Agency Central?