Elisa McMahon has sold a five-bedroom character home at 139 Alexandra Road, Clayfield for $4 million in just 21 days, after resetting market expectations following a previous campaign.
The 1930-built Queensland character home had been on the market before, but Elisa’s approach focused on what the previous campaign had overlooked: presentation and strategic positioning.
The strategic reset
The success came from understanding what the previous campaign had missed. Professional staging, exceptional photography, and a multi-platform marketing strategy targeting local, interstate and international buyers created the competition that drove three offers before auction day.
“Our campaign ensured the property was elevated and representative of the truly unique opportunity for the incoming buyer,” Elisa said
“We really put together a strategic marketing campaign and that, coupled with expert negotiation, enabled us to get an exceptional result for the seller.”
The campaign generated 42 enquiries and 3,232 online views, demonstrating the reach of the multi-platform approach.
Understanding the buyer
Elisa identified the right buyer early through a relationship-driven approach that set her campaign apart.
“I spent a lot of time with them,” she said.
“We had conversations on the phone, multiple private inspections so my co-agent could have that one-on-one time to find out what they really wanted. It was all about meeting the buyer’s needs so that we could get the outcome for the seller.”
The buyers were busy professionals with a family seeking a turnkey solution they could move into immediately. The five-bedroom, three-bathroom home with four car spaces on 810 square metres delivered exactly that, with its exquisite kitchen, separate studio, master suite, three living areas, wine cellar and swimming pool.
When it became clear they didn’t want to go to auction, Elisa acted decisively to close the deal.
The Clayfield market advantage
Clayfield remains one of Brisbane’s tightly held prestige addresses, attracting buyers seeking established character homes close to quality schools and transport connections. The suburb’s appeal has strengthened over the past six months, with demand shifting in favour of sellers prepared to present properties to the market’s increasingly discerning standards.
“There’s really strong demand in the Clayfield market right now, and that has changed from where it was six months ago,” Elisa said.
“The conditions are better for sellers. But now more than ever, buyers are discerning. Marketing, presentation and the method of sale is extremely important.”
The sellers were particularly pleased with Elisa’s approach to managing the transaction beyond the sale.
“They were very happy with the outcome and what’s more, they were really happy that we continually managed the contract right through to settlement,” she said.
What it means for Clayfield sellers
For property owners considering selling in Clayfield, Elisa’s advice is clear: the market is strong, but maximising value requires professional expertise.
“If you’re looking to maximise the value of your product, you need to conduct and curate a proper campaign for the property,” she said.
“Buyers are discerning, and working with a knowledgeable professional makes the difference.”
About the Agent
Elisa McMahon from Ray White Wilston is an internationally recognised luxury real estate advisor with nearly three decades of experience across Australia, the United States, and the United Kingdom. Known for her strategic approach and refined negotiation skills, she operates across Brisbane while expanding into key global markets including Miami, West Palm Beach, and New York. With advanced negotiation training through Harvard Law School, Elisa delivers exceptional outcomes through intelligent positioning and a highly curated client experience. Visit Elisa’s website for more information or call Elisa on 0419701034.