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Domain launches new spring campaign

Domain have launched their latest lighthearted campaign, โ€˜see the possibilitiesโ€™, which plays on those โ€˜itโ€™s timeโ€™ moments, when people know they need to make a property change that’s a better fit for their current lifestyle.

The campaign is “centered on the human truths underpinned by changing search behaviour” from needing a proper home office to wanting more natural light.

The campaign has been rolled out across billboards, street furniture and advertisements across Domainโ€™s The Block platinum sponsorship, OOH, TV on Nine, Ten and Foxtel, Spotify, and social.

Emily Murren, Domainโ€™s Director, Consumer Marketing explained Australians are spending more time than ever at home, and reimagining how and where they want to live as a result.

โ€œWeโ€™ve seen some big shifts in property search criteria, with a whopping increase of over 600 per cent for home offices in Victoria and huge increases nationally across other terms such as โ€˜retreatโ€™, โ€˜balconyโ€™ and โ€˜studyโ€™ – it is clear that we are all thinking more about the role our homes play in our lives,” Ms Murren said.

โ€œThis spring, weโ€™re very excited to be launching a fresh new look, and our new brand platform โ€˜See the possibilitiesโ€™.

“It seeks to shine a light on the human truths of those micro-moments when you just know itโ€™s time to move, showcasing our fantastic app and web features that have been developed to make finding the right property for you easier.

โ€œWe continue our focus on helping Australians with every stage of their property journey whether buying, renting or selling.

“Weโ€™ve helped Australianโ€™s sell over 4 million homes and plan over 7 million inspections – Domain is continuing to build a strong, loyal and engaged audience.ย  It is our mission to continue to deliver Australians all the latest in property news, advice and data to help them navigate the property market.โ€

Check out the advertisements, below.


TV Adverts:

Time for more space? | See the possibilities  

Time for a brighter place? | See the possibilities  

Time to think School zones?  | See the possibilities  

Time for a place near the park? | See the possibilities 

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