Domain launches new spring campaign

Domain have launched their latest lighthearted campaign, ‘see the possibilities’, which plays on those ‘it’s time’ moments, when people know they need to make a property change that’s a better fit for their current lifestyle.

The campaign is “centered on the human truths underpinned by changing search behaviour” from needing a proper home office to wanting more natural light.

The campaign has been rolled out across billboards, street furniture and advertisements across Domain’s The Block platinum sponsorship, OOH, TV on Nine, Ten and Foxtel, Spotify, and social.

Emily Murren, Domain’s Director, Consumer Marketing explained Australians are spending more time than ever at home, and reimagining how and where they want to live as a result.

“We’ve seen some big shifts in property search criteria, with a whopping increase of over 600 per cent for home offices in Victoria and huge increases nationally across other terms such as ‘retreat’, ‘balcony’ and ‘study’ – it is clear that we are all thinking more about the role our homes play in our lives,” Ms Murren said.

“This spring, we’re very excited to be launching a fresh new look, and our new brand platform ‘See the possibilities’.

“It seeks to shine a light on the human truths of those micro-moments when you just know it’s time to move, showcasing our fantastic app and web features that have been developed to make finding the right property for you easier.

“We continue our focus on helping Australians with every stage of their property journey whether buying, renting or selling.

“We’ve helped Australian’s sell over 4 million homes and plan over 7 million inspections – Domain is continuing to build a strong, loyal and engaged audience. It is our mission to continue to deliver Australians all the latest in property news, advice and data to help them navigate the property market.”

Check out the advertisements, below.