Domain Group has continued its rapid push into Geelong with the launch of a new free weekly real estate magazine that will also be inserted into copies of The Age and The Australian Financial Review in Geelong.
The new Domain Geelong magazine will have a circulation of 65,000 copies, more than twice the nearest competitor, will be distributed to every house in Greater Geelong, and will be inserted into Friday’s AFR and Saturday’s The Age. And to attract the widest and most engaged audience for Geelong real estate vendors and agents, Geelong property Open For Inspection times will be listed in the Domain insert across Melbourne.
The Managing Director of Domain Victoria, Mr Trent Casson, said the launch of Domain Geelong was a logical decision for the group.
“In the past six weeks, we have rebranded the real estate section of The Weekly Review as Domain, and introduced a special advertising offer for real estate vendors and agents that bundled Geelong’s biggest and best print real estate publication with domain.com.au’s national monthly audience of 4.3 million Australians,” Mr Casson said.
“The reaction has been overwhelmingly positive, with agents and vendors throwing their support behind Australia’s largest multi-platform real estate media business.
Mr Casson said it was a fact that combined digital and print advertising delivered better results.
“Qualitative research demonstrates that integrated digital and print campaigns will help you sell your property faster and for a better price,” he said.
“That is certainly our experience at Domain, and we are delighted to expand the Domain offering in Geelong to bring the best marketing and advertising value for vendors and the real estate industry.”