DiJones intensifies marketing, brand focus with new hire

DiJones has appointed Anjee Hopton as brand and marketing operations manager to ensure the brand DiJones created 30 years ago authentically resonates in today’s market.

The Announcement:

Delivering sustainable, long-term agent and client value continues to be a focal point for DiJones with the appointment of Anjee Hopton to the role of brand and marketing operations manager.

“Anjee’s role is new and unique within the business,” DiJones head of brand and marketing Grant Gordon said. “It recognises the balance between fast pace commercial changes that increasing client expectations bring and the need to provide the support and services to our agents and professional services team to help them meet increasing client expectations.”

More specifically, Anjee will be responsible for bridging the gap between strategic development and execution.

“She will be tasked with ensuring that the legacy of the brand, which Di Jones herself created almost 30 years ago, authentically resonates within the market.”

Mr Gordon said there has been a shift in recent years from a focus on product and price.

“Values, vision and social responsibility have been placed at the top of the agenda for consumers. Therefore, the shape of brands as they go into the future is co-authored by consumers.

“In real estate right now, companies are increasingly under the spotlight as they search for sustainable and relevant competitive advantages. Investing in a marketing team with a strong commercial focus is essential to satisfying the needs and demands of clients.”

Anjee Hopton most recently worked as the National Marketing Manager for Raine & Horne creating amongst other things their charitable foundation. The aim was to provide a sustainable stream of financial support to future-focused organisations to help build a resilient future for all Australians. She also led a campaign in partnership with Dignity Homeless Services Australia to donate socks to the homeless.

“I believe in making brands stand out and stand for something,” Ms Hopton said. “DiJones is a, forward-thinking company with a refreshing perspective on the future of real estate and I’m looking forward to help grow the brand.”

An accomplished marketing professional recognised as a Finalist for B&T Women in Media in 2021, Ms Hopton generated some 500 listing leads in less than two weeks within a national consumer campaign. She was the marketing manager that led the rebrand of dynamic boutique agency Clarke & Humel, on Sydney’s Northern Beaches.

“Branding can be the most valuable asset to a business when its house is in order,” Ms Hopton said. “Together, we and our agents have the power to shape perception, influence choice, spark new connections and create commercial improvements.

“DiJones and I share the same values of people, property and brand and I am energised by the idea of redesigning and reimagining with a company in a constantly changing real estate landscape.”

Source: Helpr Media

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