Deborah Cullen has a background in prestige residential property, and Richard Royle is an expert is in rural assets.
Together, they have launched a new boutique property agency, Cullen Royle, which will assist high net worth domestic and international clients across Australia, specialising in luxury residential, lifestyle, rural and agricultural assets.
The co-principals bring 30 years of collective experience to their new venture.
“Throughout 2020 it has become clear that the marketplace has changed,” Ms Cullen said.
“Our high net worth clients are looking for something new and different to the traditional transactional-based listing and selling model of old, giving us a mandate for an alternative bespoke service.
“The establishment of Cullen Royle is in response to this demand, and we believe it marks the start of a new trend in property services.
“Our clients want an independent agency to assist them on the sale and purchase of their properties within a trusted, private and confidential process.
“As Cullen Royle is not weighed down by large corporate structures, we have the independence and flexibility to work in a skilled, creative and private advisory role for our clients.
For more: Selling and marketing luxury property with Deborah Cullen
“We will select complementary industry experts to assist us to represent our clients and work in a concierge style arrangement with the client’s needs at the absolute forefront of everything we do.”
In an illustrious career with some of Australia’s most prestigious property brands, Ms Cullen has negotiated the sale of several $20 million-plus luxury assets such as Mona Farm at Braidwood, and Bellagio Estate, Rosehill Farm, Yverdon Estate, Ripley Estate and Burradoo House in the Southern Highlands.
“Creativity is one of our key ingredients,” Mr Royle explained.
“We will partner with talented marketing and advertising experts using cutting-edge methods to assist us in the storytelling we believe is necessary to underpin the value of our clients’ property assets and achieve above market results.
“I really believe we offer a product that is rare in the Australian property market. We have a wealth of experience across diverse property portfolios, which requires a special skill set, patience and personal connection.”
Mr Royle has extensive experience in the rural and agribusiness sector in Australia.
He has specialised in the divestment of family-owned farms and corporate agribusinesses, representing some of Australia’s most prominent HNW clients in the sales and purchase of a range of rural and agribusiness assets.
