The most famous real estate jackets in the world turned pink in October for an Australian-led initiative aimed at raising awareness and funds for the Cancer Council’s ‘Pink Ribbon’ campaign. For Ruma Mundi, Principal and Director of CENTURY 21 North Western, the most eye-opening part of the process has been the amazing response from staff and clients.
“Staff have completely embraced the campaign and clients are supporting it in a big way,” she said. “The cause is pretty close to many of our hearts, including my team and me personally, as many of us have family and friends who have been touched in some way by women’s cancer in one form or another.
“I’m yet to come across anyone who doesn’t know someone who has suffered from these devastating illnesses, which is what makes it a truly great cause and explains why it has hit home with friends, family and clients,” said Mundi.
As well as donning the fluoro-pink jackets, CENTURY 21 North Western has turned its marketing collateral pink and dressed the office with pink streamers, bonbons, ribbons and butterflies. Pink Ribbon merchandise can also be purchased in the office and at open homes, while lucky draws are being held at auctions with prizes including bottles of pink Moët and Gold Class vouchers for those who can guess the sale price. Ruma Mundi will personally be donating $2 to the Cancer Council for every guess submitted.