Century 21 has launched a new Australasian website that was built to deliver the group heightened levels of online exposure.
Charles Tarbey, Century 21 Chairman and Owner, said the sleek and contemporary website will provide a more streamlined and efficient experience for all users while having a strong focus on lead generation for agents.
Individual office and agent landing pages have been redesigned in order to give members of the Century 21 network a strong standalone website presence. These pages will clearly showcase an office’s distinct characteristics, such as listings, recent results, agent experience and achievements.
The pages will be fortified with structured metadata to ensure maximum exposure in search services such as Google.
The new website redesign has a tightly integrated lead-capture functionality that works hand in hand with Century 21’s exclusive and internally developed e-Sales CRM system and workflow solution. This will see captured leads quickly dispersed to offices.
The HouseHunter function on the new website aims to take the legwork out of searching for property for consumers whilst improving lead generation capabilities for agents. Interested parties can sign up and receive alerts whenever a property that suits their specifications is listed online, or calendar alerts for upcoming auctions and open homes for shortlisted properties.
Consumers will enjoy superior usability and engagement through the streamlined, modern layout, combined with the support of a new web server to offer greatly improved front-end performance.
The website remains responsive and fully functional on all popular devices including smartphones, tablets, laptops and desktops, without the need for any separate apps.
“Most Australians start their property search online so it is crucial our agents stand out in the digital crowd,” said Charles Tarbey.
“The new website marks one of many initiatives to be rolled out which have been formulated on the basis of market feedback from Century 21 agents in the field.
“An enhanced digital presence for our brand and our offices ties in to the overarching strategy that aims to deliver more valuable and qualified leads direct to the Century 21 network across Australia and New Zealand,” said Charles Tarbey.
