Bryce Gibson has negotiated the sale of a 2-bedroom brick home at 26 Ferguson Street, Cessnock for $635,000 after a 16-day private treaty campaign that attracted four competitive offers.
The campaign demonstrated how strategic timing and targeted marketing can create competition even in affordable price brackets. Bryce Gibson listed the property on a Thursday, completed two Saturday inspections leading into a long weekend, and negotiated a sale within that compressed timeframe.
Strategic timing creates momentum
The decision to launch before the long weekend proved effective. Both Saturday inspections drew strong attendance, particularly from first home buyers drawn to the property’s value proposition in a market where Cessnock’s median two-bedroom house value sits at $573,000.
“Well-priced properties will always sell well, particularly when we have a very detailed, curated marketing campaign that ensures maximum information for the buying public,” Bryce said.
The property’s land size, proximity to services, and brick construction resonated with buyers, but the primary driver was its competitive positioning against other properties in the market.
Four-way competition through highest and best
With four offers on the table, Bryce ran an internal highest-and-best process with a set deadline. Each party submitted their final offer, and the vendor selected the successful buyer based on price and terms.
The winning buyer, a local owner-occupier, was excited to secure the property after what became a genuinely competitive process. The vendors were particularly pleased with the outcome, having achieved a result in a shorter timeframe than originally anticipated.
Location appeal
Ferguson Street sits in a sought-after residential pocket 1.3 kilometres from Cessnock’s CBD, offering proximity to essential services, schools, and shopping. The property’s 784-square-metre block and brick construction appealed to buyers seeking solid fundamentals in an established neighbourhood.
Market perspective
For property owners considering selling in Cessnock, Bryce’s approach offers a clear template. Accurate pricing combined with comprehensive marketing that provides maximum information to buyers creates the conditions for competitive campaigns, even at accessible price points.
The 16-day sale timeline reflected both market demand for well-positioned properties and the effectiveness of targeting the right buyer demographic with clear, detailed information from launch.
About the Agent
Bryce Gibson is the owner of LJ Hooker Cessnock and a high-performing sales agent with deep local market knowledge across Cessnock and the Hunter Valley. A Certified Practising Valuer and winner of the 2025 Sir Leslie Hooker Award, Bryce has built a career on strategic preparation, integrity, and results-driven service. His agency has been awarded Small Agency of the Year by the Real Estate Institute of New South Wales in 2022 and 2025. Visit Bryce’s website for more information or call Bryce on 0422 227 668.