In a real estate market currently saturated by intense pressure to adopt the flashiest new technology, one of Sydney’s leading property groups is staging a deliberate rebellion against the industry’s obsession with speed.
BresicWhitney has announced a strategic partnership with Australia’s AI adoption agency, allgenai, to map out the group’s technological future through a strict, people-first framework. Yet, instead of announcing an immediate, sweeping rollout of new software, the agency is intentionally hitting the brakes to ensure long-term viability.
The partnership kicks off with a deliberate 90-day discovery phase designed to analyse the group’s day-to-day operations before a single piece of technology is introduced.
Rather than letting tech trends dictate their strategy, the teams are focusing heavily on the underlying business structure.
“We’re starting with the workflows, not the technology, looking closely at property management, sales administration, and how we communicate with buyers and sellers day to day, before we go anywhere near a tool,” says BresicWhitney CEO Will Gosse.
“We want to understand where AI could genuinely add value, and just as importantly, where it wouldn’t change much at all. In plain terms; understand the problem first, then decide if AI is even the right answer. Ninety days feels slow to some, but it’s the right amount of time to get this right.”
This methodical diagnostic phase reflects a broader philosophy that Will believes more real estate principals and corporate leaders need to embrace as AI moves from a peripheral conversation to a core operational question.
“My honest advice for other leaders is to slow down,” he said. “There’s a lot of pressure right now to be seen doing something with AI, and plenty of tools promising to solve problems you haven’t actually defined yet. Speed isn’t the advantage here.
“The agencies that get real value will be the ones that take the time to understand their own business first, not the ones with the flashiest rollout. Ours is a people business. Any technology has to sit in service of that, not the other way around. So be it if that means we move a little slower than others. We’d rather be right than first.”
The deliberate pace aligns seamlessly with the core philosophy of allgenai, an independent advisory firm founded by Alex Stojcic, a computer engineer with more than two decades of experience spanning from local enterprises to Silicon Valley.
Alex said that the organisations creating the greatest value from AI aren’t rushing to implement new tools, but are instead building the right foundations first.
By understanding operational friction points before acting, the partnership aims to provide BresicWhitney with total clarity and confidence in the path ahead, proving that thoughtful adoption ultimately wins over reactionary speed.