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Better Homes and Gardens Real Estate recruits for Australian growth

Better Homes and Gardens Real Estate is taking the next steps in its Australian journey with the recruitment of several experienced real estate professionals to the team. The announcement comes as the network gears up for its nationwide launch.

Karmen Costigan joins the Queensland team with over twenty years’ experience in the real estate industry, both in the USA and Australia.  Ms Costigan thrives on challenging business owners to ensure they are looking to the future and integrating technology to drive greater efficiencies.

Also focused on Queensland is Simon Thomas who said that he was thrilled to be onboard.

Commencing this week with the Victorian team in the position of area manager is Anthony Baliviera, a veteran of the industry with more than 23 years of experience. Mr Baliviera said he is “looking forward to meeting and helping new franchisees start their own journey in owning and running their own office and providing them with help, knowledge and support”.

Spearheading efforts in NSW will be Kate Arthur and Adrian Hybner. Ms Arthur will be serving the North Shore and Hills Districts of Sydney leveraging her 13 years of experience in real estate marketing, sales, auctions, property management, operations, and training. Mr Hybner joins as an area manager for the Lower North Shore and the Northern Beaches of Sydney. He has been hand-picked for the business growth management team to secure a foothold across the eastern seaboard.

Rounding out the new hires is Annette Ferrari who will leverage her three decades in the industry to drive learning and development.

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3 Comments

  1. Another franchise group, that will probably end up as a group of existing agencies that have swapped their brand hoping that the change will entice more of the public to come and use their services as opposed to someone else.
    I am not convinced that a national brand is all that important in the 21st century. I know when I want to deal with someone I look for those with a track record in whatever it is they deal in, someone I can trust and have confidence in.
    Who they work for and what their name is does not concern me as much as the individual.
    Interestingly enough I see a lot of P&L’s from Agencies in my work and as I look at those that have changed brand or even left a franchise to trade under their own name, in many cases their figures over 3-4 years have not changed much outside of what market conditions are dictating. So is the brand all that it is made out to be. Love to hear some comments.

    1. There is no doubt that the expertise and trustworthiness of the individual is what ultimately determines how successful they are. The brand however is a significant factor with both consumers and agents for a multitude of reasons. The pulling power on the consumer side through such a strong and trusted brand like Better Homes and Gardens will significantly contribute to listing enquiries, increasing the likelihood that a potential vendor will consider us when going to market.
      Unlike other real estate brands, we are fortunate in that ours is a relevant, meaningful part of consumers’ lives 365 days a year, not just when they are thinking about buying or selling a home. Having the real estate business aligned to the Better Homes and Gardens TV show, magazine and social platforms will deliver enormous benefits.
      For the principal and agent, the benefits come in the form of listing leads, brand awareness, technology and support for their office. Yes, they will have to live the brand values in order to walk the talk and prove they have the expertise to sell the property for the best price, however, that is ultimately what will make the consumer decide to list with the agent or not.
      I am happy to have a local member of the BHGRE team talk to you about the brand and what it stands for if you are interested.

  2. There is no doubt that the expertise and trustworthiness of the individual is what ultimately determines how successful they are. The brand however is a significant factor with both consumers and agents for a multitude of reasons. The pulling power on the consumer side through such a strong and trusted brand like Better Homes and Gardens will significantly contribute to listing enquiries, increasing the likelihood that a potential vendor will consider us when going to market.
    Unlike other real estate brands, we are fortunate in that ours is a relevant, meaningful part of consumers’ lives 365 days a year, not just when they are thinking about buying or selling a home. Having the real estate business aligned to the Better Homes and Gardens TV show, magazine and social platforms will deliver enormous benefits.
    For the principal and agent, the benefits come in the form of listing leads, brand awareness, technology and support for their office. Yes, they will have to live the brand values in order to walk the talk and prove they have the expertise to sell the property for the best price, however, that is ultimately what will make the consumer decide to list with the agent or not.
    I am happy to have a local member of the BHGRE team talk to you about the brand and what it stands for if you are interested.

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