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PROSPECTING + LISTING
How a $2500 campaign found 22 buyers without using property portals
Byron Bay agency Kim Jones & Co bypassed traditional property portals for a hinterland listing, instead using targeted digital campaigns that reached buyers where they actually spend time online. The strategy netted 22 new inquiries from previously untapped prospects, demonstrating how multi-channel marketing captures passive property seekers before they actively search.
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FEATURE INTERVIEWS
Behind every great property is a great PM
On National Property Managers Day, we asked you to shine a light on the PMs who do the hard yards, and your stories delivered. From chaotic callouts to moments of real care, they painted a clear picture of just how much these professionals handle without fanfare.
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SUPPLIER NEWS
Beyond portal placement: the VPA strategy reshaping vendor attraction
Australian real estate agencies are revolutionising vendor-paid advertising by shifting from portal-dominated strategies to branded multi-channel campaigns. This approach not only reduces portal dependency but transforms marketing expenses into powerful listing-generation tools that build agency brands while delivering superior results for property sellers.
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SUPPLIER NEWS
Stop renting leads: How to own your customer data
The agent had a choice: spend another $3,000 on portal upgrades for a failed listing, or try something different. She chose different– and won, finding her buyer outside the postcode for top dollar within days. As privacy laws tighten and portal costs rise, agents building permission-rich databases today will dominate tomorrow’s market. Everyone else will pay premium rates to chase…
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COURAGEOUS CONVERSATIONS
How Kristen Porter Built A Different Kind Of Real Estate Law Firm
How to build systems to protect your business for the long term.
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COURAGEOUS CONVERSATIONS
Courage and Career Change: Angela Avgerinos’ Inspiring Journey
After a successful 13-year career in sales, Angela Avgerinos made the unexpected decision to walk away from selling. But rather than leaving real estate behind, she found a new way to make an impact, helping agents succeed from the sidelines.
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COURAGEOUS CONVERSATIONS
The Trust Factor: What’s Really Disrupting Real Estate in 2025
Barry Plant CEO Lisa Pennell explains the importance of personal relationships in today's technology-focused market.
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CASE STUDIES
How I Sold It: $4 million Lakewood caravan park deal sealed with digital reach
Nathan Owen and David Geary know the right buyer for a property can come from anywhere, but even they were surprised when a caravan park in Lakewood, NSW, attracted attention on the other side of the country.
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Elite Agent
Study Reveals How Neighbourhood Upgrades Cut Crime
A research study conducted across six major US cities has found that targeted investments in neighbourhoods, such as home repairs and new construction, can lead to significant drops in crime. The study, “Investment and Crime on Residential Street Segments: Assessing the Moderating Role of Neighbourhood Characteristics,” by researchers Marie Skubak Tillyer, Arthur Acolin, and Rebecca J. Walter, found that targeted…
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COURAGEOUS CONVERSATIONS
From Dancing with the Stars to Real Estate: How Entertainment Skills Created a “Standout Brand”
“I started looking on the internet about garden gnomes and they're like mystical creatures that protect the home. And I thought, what a really nice notion for owners to feel like we're protected, we're looked after.”
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CASE STUDIES
How I Sold It: stellar renovation and social media marketing spark bidding war in Blackburn
Securing the best possible price for his vendors is a must-do for Luke Banitsiotis in every sale, but even he was pleasantly surprised about the outcome for 8 Langtree Court, Blackburn.
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Real Estate News
PropTech solution set to ease new money laundering compliance burden
Real estate agents will soon face mandatory anti-money laundering (AML) checks for both vendors and purchasers before properties can be advertised or sold, as part of new federal legislation.
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Elite Agent
How I Sold It: from plain to powerhouse
Chisholm & Gamon’s Torsten Kasper and Carolyn Clarke crafted a standout marketing campaign using digital strategies through Focus, attracting over 100 inspections and 140 auction attendees.
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Elite Agent
Changing perceptions, new strategies: how businesses can help property managers
Property Managers are no longer the young and inexperienced “poor cousins of sales” and neither are they overwhelmed, beleaguered or disempowered.
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COURAGEOUS CONVERSATIONS
Turning your name into a winning real estate brand: Michelle Champion
How did a near-miss in early strategy lead to Michelle Champion starting her own groundbreaking business?
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CASE STUDIES
How I Sold It: Digital marketing brings buyers to Coronis’ Caboolture listing
It’s not too long ago that buyers would hike to their local real estate agency on a weekend to look at the properties for sale in the window.
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CONTRIBUTORS
How I Sold It: renovations and digital marketing equal winning formula
When Candice Cattell listed the penthouse on Sydney's Northern Beaches she knew she had a gem on her hands - she just had to convince buyers of the same.
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COURAGEOUS CONVERSATIONS
Leading Out of Loss: Michael Nitschke’s Path to Reviving a Family Legacy
When Michael Nitschke took over the family business at just 30 years of age after the sudden passing of his parents he discovered a business deeply in debt with only six weeks of cash left.
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CONTRIBUTORS
How I sold it: from contract collapse to digital win
Julie Hodgson has had some tough sales in her real estate career, but perhaps none more so than 6 Blackbourn St, Granville.
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COURAGEOUS CONVERSATIONS
Stepping Up to the Plate: Michael Crossland on Turning Adversity into Opportunity
In today's real estate industry, professionals face numerous challenges - market fluctuations, client expectations, and economic pressures. To succeed, developing resilience, adapting to change, and maintaining a positive mindset is essential.
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COURAGEOUS CONVERSATIONS
Lisa Britcliffe: From real estate to self-discovery and back again
Surrogacy is a journey filled with hope and anticipation. So is starting a real estate agency, or any business, from the ground up
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COURAGEOUS CONVERSATIONS
Grant Jupe: 10 lessons from a Journey Through Surrogacy, Parenthood, and Entrepreneurship
Surrogacy is a journey filled with hope and anticipation. So is starting a real estate agency, or any business, from the ground up
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COURAGEOUS CONVERSATIONS
Breaking barriers: Melinda Kirby on tackling challenges head-on, revolutionising work-life harmony, and empowering women to lead and succeed
From standalone agent to industry leader, Melinda Kirby breaks through barriers with a blend of fierce strategy and genuine care, setting new standards for women in real estate.
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COURAGEOUS CONVERSATIONS
Back on track: Grant Turner on overcoming health hurdles, resilience in real estate and an inspiring cycling comeback
In the face of life's most daunting challenges, some individuals not only persevere but also emerge stronger, wiser, and more compassionate. Grant Turner's story is a testament to the transformative power of resilience. When confronted with a sudden and serious health condition, he refused to let it define him. Instead, he embraced the struggle, rediscovered his passion for real estate,…
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Celebrity Homes
Tania Buckley lists Toorak mansion for $18 million
Tania Buckley, the former wife of Collingwood football legend Nathan Buckley, has listed her luxurious Toorak home for sale, eyeing an $18 million deal.
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Celebrity Homes
Rustic home Johnny Cash built for his son hits the market
In the 1980s, renowned country music figures Johnny Cash and June Carter Cash enlisted the expertise of esteemed builder Braxton Dixon to craft a residence for their son, Johnny Carter Cash.
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COURAGEOUS CONVERSATIONS
From Trauma into Triumph: Mel Thomas’ Mission to Empower the Next Generation
Imagine a world where every young person is empowered with the skills, confidence, and resilience to face life's challenges head-on—this vision drives Mel Thomas and the transformative KYUP! Project.
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COURAGEOUS CONVERSATIONS
Fearless leadership: Rebecca Halton on pioneering growth, empowering your team and embracing wellness
In a realm where tradition sometimes stifles innovation, Rebecca Halton shatters the mould, pioneering a unique blend of team empowerment and wellness in real estate, turning a career curveball into a triumph of managing a staggering 2500 properties.
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Celebrity Homes
Step by Step actor Patrick Duffy to auction his ranch
In the realm of real estate, an intriguing story unfolded as Patrick Duffy, widely recognised for his roles in iconic TV series like Dallas and Step by Step, made headlines with the sale of his picturesque Oregon ranch.
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COURAGEOUS CONVERSATIONS
From receptionist to real estate trailblazer: Nicole Katsivelas on leadership essentials, mastering company culture and overcoming self-limitations
Imagine transforming from a front desk receptionist to a high-flying partner and head of department at leading Victorian agency Jellis Craig.
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COURAGEOUS CONVERSATIONS
Courageous Conversations: Christine Ewin’s proven strategies for mastering real estate, navigating setbacks, and reclaiming the top spot
With 22 years of experience under her belt, Christine Ewin reveals how resilience, adaptability, and spot-on people skills made her a force to be reckoned with.
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COURAGEOUS CONVERSATIONS
Courageous Conversations: How Jonny Warren turned adversity into his greatest teacher
When Jonny Warren was homeless and struggling to get his life on track after battling drugs in his 20s, he never imagined he would one day lead a team of 13 as director of one of Canberra’s fastest-growing real estate agencies.
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COURAGEOUS CONVERSATIONS
Courageous Conversations: Laura O’Reilly reveals how she is helping people with disabilities have a fighting chance at a normal life
Laura O'Reilly’s always been incredibly passionate about helping those around her who haven't had an easy path in life.
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COURAGEOUS CONVERSATIONS
Courageous Conversations: Mike Green talks about passion and purpose and why you need something to drive you
Five months into his retirement, Harcourts Managing Director, Mike Green knew he wasn’t living his best life.
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WEIRD AND WONDERFUL
The ‘unlucky 12’ mishaps agents pray they’ll never see again at an open home
They say no two days are the same in real estate, and when it comes to open homes, they're right.
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