Paula Irvine

Paula Irvine

Paula is a well respected Real Estate agent with over 25 years of practical experience across the industry and property training. Paula is the RTO Manager at Harcourts Academy.
  • Elite Agent

    The Gentle Art of Negotiation

    If people are expressing ideas and being creative do not permit any criticism of ideas on offer. All negotiations can benefit from non-judgemental creative thinking. An ultimatum requires the other person to either surrender or fight it out. Neither outcome will assist in the negotiation or future cooperation. Whether you’re an agent or a property manager, success comes down to how well the negotiation works. …

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  • Elite Agent

    Welcome, You’ve Got The Job!

    Induction training is one of those areas that is consistently over looked, particularly in real estate. In this article Paula Irvine explains how good ‘induction procedures’ will lead directly to you agency being more productive. Welcome. You’ve Got the Job! Making a new, probably unproductive employee into a quality performer quickly and painlessly is in your interest and theirs. A strong induction process is the key. …

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  • Elite Agent

    Performance Management Explained

    Performance management is the key to happy workers and increased income but few agencies have a formal performance management system in place. If focusing on performance management is on your to-do list, this article should be the catalyst to make it happen. Paula Irvine explains how to get started. In the cut-throat world of real estate, agencies need to continue to improve their performance if they are to remain competitive. …

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  • Elite Agent

    The Psychology of Advertising

    Advertising is an age-old concept but its effectiveness will be limited if you’re sticking to outdated methods. If your advertising is going to psych out your competitors, first of all you’ll need to get into get into your customers’ heads. Story by Paula Irvine. Successful agents recognise the importance of advertising for the success of their business. Advertising enables agents to tell consumers about their services and the properties that they sell and/or rent on behalf of property owners. …

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  • Elite Agent

    Life Long Learning

    All too often, business owners and managers implement training as a one-off occurrence rather than committing to an ongoing training plan. Paula Irvine explores the idea that achieving financial goals is tightly linked to establishing a learning culture within the business. Recognising that training is an essential element of achieving financial success is probably the first step for an agency to create a culture of learning in the office. …

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  • Elite Agent

    Listings: your life blood in tough times

    In a tight market and times of economic uncertainty Real Estate agents need to develop an effective strategy to obtain the better listings. Story by Paula Irvine. Remember you as the agent are in business for yourself. You need to find good saleable stock, then service and retain clients and customers – not just over the short term, but for life. …

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  • Elite Agent

    One National Licensing System to Be or Not to Be?

    The debate continues – NSW vs QLD, SA vs VIC – this might form great entertainment for football, however, do we need the same rivalry and state divide in agency practice? Change is imminent and now is the time for your voice to be heard. Paula Irvine gives her opinion. The real estate industry will be one of the first licensed occupations to be given a national license, …

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