Mike Toweel

Managing Director Mike Toweel was appointed to establish French-based parent company VitrineMedia’s Australasian operation in 2013 and build the brand across the region. For more information visit vitrinemedia.com.au

    The Front Window Wow-Factor

    I remember years ago first coming across the marketing maxim that ‘doing business without advertising is like winking at a girl in the dark… you know what you’re doing, but nobody else does’. It rang true then and is as valid today, particularly with the shopfronts of businesses offering a great advertising medium that, when used correctly and creatively, will go…

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