Michael Choi
Michael Choi is the Founder of Area Specialist, a real estate platform that helps top performing agents open up their own business without the cost, time or risk.
How the receptionist made more money than the $1M agent last year
Michael Choi, founder of Area Specialist, presents a hypothetical scenario where a receptionist working standard hours out-earns a million-dollar real estate agent - not through commissions, but through a savvy Bitcoin investment. The story draws a sharp contrast between traditional income models and alternative wealth creation strategies, challenging real estate professionals to rethink how they build financial freedom.
How real estate agents can escape the ‘Spinach Tax’ and build true financial freedom
Most real estate agents are brilliant at generating income, but when it comes to keeping it, growing it,…
Why 2023 is the year to be your own boss
Michael Choi, founder of real estate network Area Specialist, explains how you can have a better year in…
Area Specialist reveals new look as part of a major rebrand
A change is as good as a holiday they say, and no one knows that better than Area…
Michael Choi: My top five non-negotiables for a new starter
Have you often wondered whether you’ve got what it takes to go out on your own and start…
Michael Choi: Five strategies to double your income
Michael Choi, founder of national real estate network Area Specialist, explains 5 ways you can double your commission…
Michael Choi: five signs you’re ready to take charge
Michael Choi, founder of real estate network Area Specialist, identifies the five signs you are ready to be…
Michael Choi: How to grow your business in any market
Michael Choi, founder of Australian real estate company Area Specialist, shares his tips on how to grow your…
Michael Choi: 10 sales strategies for a changing market
The national real estate market is normalising after a period of high sales and agents need to be…
Michael Choi: 5 strategies for increasing sales and results
By definition, high performance in the real estate industry means high sales volume and top results.
Michael Choi: recruiting (and keeping) a winning team
One of the hardest parts of running a business is human resources; in other words, the recruitment and…
Michael Choi: Top 10 tips to thrive in real estate
The real estate market is as dynamic as ever. And as the market continues to change, Area Specialist…
Why it’s never too late (or too early) to go out on your own
Area Specialist founder Michael Choi
True leaders create leaders: Michael Choi
Area Specialist Founder Michael Choi shares the major mindset shift that set him on a path to leadership…
Consider this before starting your own business: Michael Choi
When it comes to starting your real estate business, there are multiple options and lots to weigh up.…
How to build a personal brand that connects
While good results and peak performance will no doubt attract clients, what matters more is how you make…
Why now is the time to start your own business: Michael Choi
Imagine you’re standing at the top of a popular cliff, overlooking a large body of water, famous for…
Three leadership lessons to propel your business forward
Area Specialist founder Michael Choi is a big believer in leading by example. Here, he shares some of…
Tech choices that buy you time: Michael Choi
Technology is fast eroding the geographical boundaries of the traditional agent farm area. Area Specialist founder Michael Choi…
