Andy Reid
The hidden cost of assumption: how one question can make or break a deal
Stop guessing what your clients know; a 30-second check-in could save thousands and close more deals.
The consequences of keeping 360kg gorillas
When a high-performing ‘gorilla’ threatens more than revenue: the hidden costs of big personalities in real estate teams
They don’t need a new friend — they need a better agent
Real estate isn’t group therapy. Sellers don’t invite you in to make friends — they want a confident…
Great at sales? It doesn’t necessarily mean you’re good at business
In real estate, the progression from high-performing agent to business owner is often seen as a logical next…
Don’t wish for it to be easier, wish that you were better!
Excuses…just straight excuses! We all know that this is just the tip of the iceberg, and I know…
Why we need to stop reacting to market sentiments
For most businesses in our industry, there are a number of highs and lows in income that are…
Bringing the “magic” back into sales
I’m guessing that you’ve heard the words ‘all agents are the same’. Well, right now, if we’re being…
Do ‘nice agents’ finish last?
Being likeable is important, but Andy Reid, renowned auctioneer and real estate expert, points out that "nice agents"…
Auctioneers and agents: teaming up for big wins
Auction Day…for many, the focus is purely on the transaction.
Andy Reid: “Let’s talk about mental health in real estate”
We’ve had lots of chat around the topic of mental health recently, and some amazing efforts have been…
What impact will the permanent underquoting taskforce have in Victoria?
Consumer Affairs in VIC drew a bit of a line in the sand this week, declaring that their…
Andy Reid: The value of loyalty – affinity, attachment and trust
One of the biggest leaks in the bottom line of a business P&L can be attributed to concerns…
New to the real estate industry? You need Andy Reid’s top pitfalls to avoid and tips for success in your first year
If you're new to the real estate industry, no matter your role, it's completely normal to find yourself…
Andy Reid: Auctions are a team effort, not a solo performance
The campaign’s run its course, the buyers have been through, and the crowd has formed.
Andy Reid: 5 things to avoid to maintain your commission level
One of, if not the, most common challenge agents I work with, is maintaining commission levels.
Andy Reid: why you need to become a farmer, not a hunter
Whether you are cold calling, door knocking, using AI or the latest algorithm-busting social media ads to generate…
To auction or not to auction, that is the question!
With clearance rates dropping, volume of buyers on the wane and the logical price of the market drifting…
How to get a more successful auction outcome: Andy Reid
There is no such thing as a bulletproof auction campaign, but there are things that can be done…
Hammer home your brand with a great game-day strategy
Come auction day the primary goal is to achieve a great result for your vendor, but that doesn’t…
How to set a dynamic reserve strategy: Andy Reid
In an unpredictable market, you need to have a pricing or reserve strategy that adapts to market feedback…