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Author

Andy Reid

Australia’s #1 Auctioneer, Podcast Host, Coach and Speaker and published Author of 'Success Curious - How to define & achieve high performance

Opinion

The hidden cost of assumption: how one question can make or break a deal

Stop guessing what your clients know; a 30-second check-in could save thousands and close more deals.

Opinion

The consequences of keeping 360kg gorillas

When a high-performing ‘gorilla’ threatens more than revenue: the hidden costs of big personalities in real estate teams

Leadership

They don’t need a new friend — they need a better agent

Real estate isn’t group therapy. Sellers don’t invite you in to make friends — they want a confident…

Strategy & Best Practice

Great at sales? It doesn’t necessarily mean you’re good at business

In real estate, the progression from high-performing agent to business owner is often seen as a logical next…

Opinion

Don’t wish for it to be easier, wish that you were better!

Excuses…just straight excuses! We all know that this is just the tip of the iceberg, and I know…

Opinion

Why we need to stop reacting to market sentiments

For most businesses in our industry, there are a number of highs and lows in income that are…

Opinion

Bringing the “magic” back into sales

I’m guessing that you’ve heard the words ‘all agents are the same’. Well, right now, if we’re being…

Opinion

Do ‘nice agents’ finish last?

Being likeable is important, but Andy Reid, renowned auctioneer and real estate expert, points out that "nice agents"…

Opinion

Auctioneers and agents: teaming up for big wins

Auction Day…for many, the focus is purely on the transaction.

Opinion

Andy Reid: “Let’s talk about mental health in real estate”

We’ve had lots of chat around the topic of mental health recently, and some amazing efforts have been…

Opinion

What impact will the permanent underquoting taskforce have in Victoria? 

Consumer Affairs in VIC drew a bit of a line in the sand this week, declaring that their…

Leadership

Andy Reid: The value of loyalty – affinity, attachment and trust

One of the biggest leaks in the bottom line of a business P&L can be attributed to concerns…

Leadership

New to the real estate industry? You need Andy Reid’s top pitfalls to avoid and tips for success in your first year

If you're new to the real estate industry, no matter your role, it's completely normal to find yourself…

Opinion

Andy Reid: Auctions are a team effort, not a solo performance

The campaign’s run its course, the buyers have been through, and the crowd has formed.

Opinion

Andy Reid: 5 things to avoid to maintain your commission level

One of, if not the, most common challenge agents I work with, is maintaining commission levels.

Opinion

Andy Reid: why you need to become a farmer, not a hunter

Whether you are cold calling, door knocking, using AI or the latest algorithm-busting social media ads to generate…

Opinion

To auction or not to auction, that is the question!

With clearance rates dropping, volume of buyers on the wane and the logical price of the market drifting…

Sales & Marketing

How to get a more successful auction outcome: Andy Reid

There is no such thing as a bulletproof auction campaign, but there are things that can be done…

Sales & Marketing

Hammer home your brand with a great game-day strategy

Come auction day the primary goal is to achieve a great result for your vendor, but that doesn’t…

Sales & Marketing

How to set a dynamic reserve strategy: Andy Reid

In an unpredictable market, you need to have a pricing or reserve strategy that adapts to market feedback…